The Ultimate Toolbox for Product Managers and Marketers
Pragmatic Institute
Expert-led product management and product marketing training that you can apply right away.
In this newsletter, we've curated a list of 55 tools and resources to help you and your team achieve your goals. The resources cover various areas, including product management, data-driven strategies, user experience, and sales.
10 Tools for Product Managers?
Product managers are responsible for ensuring that the products they create meet their customers' needs and are delivered on time. However, managing a team can be challenging, which is why numerous product tools are available to assist in this process. These tools can be divided into seven categories: sprint management, product strategy, roadmapping, presentation and collaboration, time tracking, and data analysis. We've curated some options and outlined the benefits of each.
31 Tools for Data-Driven Product Marketing Managers?
The article discusses the importance of being market and data-driven to connect with customers meaningfully.?To help overcome this challenge, we have compiled a list of 31 tools that can be used to collect relevant data, analyze it, find insights, and communicate with stakeholders. The tools are organized based on the questions that may arise while gathering and analyzing data and include various options for each task.?
Top 10 Tools to Measure User Experience
To create compelling websites and apps, it is essential for companies to accurately measure their performance for each audience, including customers, employees, regulatory agencies, etc. This article highlights the three-stage User Experience Measurement Hierarchy.
Stage 1: Organizations typically work with heuristic analyses or best practices to create user assumptions.
Stage 2: User-centered behavior metrics can provide an in-depth analysis of obstacles to accomplishing tasks on site(s) and applications.
Stage 3: Websites and applications must be compelling to users to be successful and key influencers to spread the word about their positive experiences.
领英推荐
The article outlines ten recommended tools, from basic website analytics to sophisticated neuro-marketing techniques, to measure user experience.
Pocket Tools for Product Professionals
We have developed a downloadable PDF containing four essential tools that can be kept handy whenever needed.
The first tool is a list of 10 open-ended questions to use during market visits, which can provide valuable insights and information.
The second tool is a set of business questions for data analysis that do not require specialized knowledge. They can help identify patterns and improve decision-making based on data.
The fourth tool consists of eight rules for effective win/loss analysis, which is crucial to enhancing your product or service. These guidelines enable you to examine your successes and failures, resulting in data-driven decisions that boost your chances of success.
We have created these tools to be straightforward and user-friendly. Just download the PDF, print out the cards, and keep them in your pocket or wallet.
Mapping Your Sales Tools to the Customer Journey
This article provides a comprehensive guide on the right sales tools for each customer journey stage. It identifies seven stages, from "Aware" to "Retain," and provides examples of sales tools for each stage. The article emphasizes the importance of understanding the customer's needs and tailoring the sales tools to match those needs rather than focusing solely on a sales pitch. The sales tools recommended include content marketing, webinars, product comparison guides, free trials, customer support, and loyalty programs.
I use your tools in my practice routinely. I have been able to easily institutionalize so many of your methods and framework into so many startups and small companies that are starving for structure between product and marketing teams. Highly recommend!