The Ultimate Tool for Realtors: Boost Your Visibility

Hey there, I'm Kathy Byrnes, a realtor in the Charlotte Lake Norman North Carolina area, and today I'm going to share with you some fantastic resources that can help you create and publish content and videos to boost your visibility. As a realtor, you can't do it all alone, and I'm here to share the tools and strategies that have worked wonders for me.

Why You Need to Be Visible

Visibility is key in our industry. If you're not visible, you're invisible, and if you're invisible, how will anyone hire you or see you as the expert in your area? In a world where AI is taking over and people are working from home more than ever, staying visible on social media is crucial. People don't buy houses every year, so you need to be the realtor they remember when they do decide to make a move.

How to Find the Right Keywords

YouTube is an evergreen platform, meaning your content is searchable 24/7. Unlike Facebook, Instagram, or LinkedIn, it doesn't disappear in a feed. But how do you come up with the right search terms? Start by asking ChatGPT for suggestions or use Google AdWords to find the latest keywords. Investing in these tools can make a huge difference in your visibility and business growth.

How to Get Help with Your Content

In the beginning, you can do the best you can on your own. For example, I'm a big believer in Facebook Lives because they're easy to do and people love raw, unedited videos. But as you grow, you'll need more help.

One fantastic resource I use is ManyChat, a bot that works with Meta platforms like Facebook and Instagram. It helps automate responses, build email lists, and engage with your audience effectively. For instance, Caten Murphy, an amazing realtor, uses ManyChat to grow her email list and connect with clients. She's done over $30 million in business using this tool!

How to Get Help with Your Video Content

For my video content, I use a service called SimpleTube. They handle everything from editing to SEO optimization. I just create the video and send it to them. They take care of the rest, including posting it on all my social media platforms. This allows me to stay focused on selling homes while still maintaining a strong online presence.

How to Get Help with Your Podcast

Podcasts are another great way to reach your audience. I work with a group called Icons at Real Estate who handle all the editing, finding speakers, and promoting the podcast. We schedule recordings, review the content, and they even create reels for social media. This way, I can focus on delivering valuable content without worrying about the technical details.

How to Get Help with Your YouTube Channel

For my YouTube channel, I also have a VA who helps with editing and uploading content. We use software like Taja to automate the creation of chapters, descriptions, and SEO optimization. Having a VA has been a game-changer for me, allowing me to produce more content without being overwhelmed.

How to Hire a VA

If you're interested in hiring a VA, I have a whole guide on my Tech Savvy Realty Solutions channel about how to do it. It covers everything from pricing to job descriptions and interviews. Investing in a VA can help you scale your business and maintain a consistent online presence.

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Let's Connect and Grow Together

If you found this helpful, please subscribe to my channel and share this post. And if you're a business builder looking to level up your game, let's book a business strategy call. Let's make sure you're not invisible anymore. Thanks for reading!

I hope these insights and resources help you boost your visibility and grow your real estate business. Remember, investing in your visibility is investing in your success. Let's do this!