The Ultimate Strategies for LinkedIn Lead Generation (all yours)

"This alone was worth every penny I paid you" a client once said referring to a strategy that I had posted on LinkedIn in the past. Available without paying me a penny.

Don't worry, they didn't feel ripped off, more on that later

I'll dig around for a bit and find you some of my LinkedIn posts where I share strategies that still make my clients spin out.

Just want the goodies and not learn anything useful for your own knowledge-sharing content? Just scroll to the bottom ??

Why share it for free?

Won't it cost you clients, when you share your best stuff out there free for anyone to grab? Nope!

When you're in the business of selling your knowledge, that's not what makes people buy. The knowledge is out there. Always has been. When I grew up it was encyclopedias, dictionaries and the library we turned to.

Today people still turn to books and to the internet and increasingly ChatGTP.

People come to you and me when they want:

• Information presented logically instead of piecing it together
• Help translating generic advice to their specific situation
• Support with implementation & accountability

Sure, when you share great stuff there are people that use it and never need you. Or they use it and over time realise they are not getting the results and might need (see bullets above)

Won't people feel ripped off paying big bucks and you sharing it for free? Nope!

When people work with me, they get a lot more than the bits I post on LinkedIn. They have strategy sessions with me, coaching, implementation, editing drafts when needed and learn exactly what they need for their business at this stage. All comes back to those three bullet points above.

Warning: ChatGTP isn't Petra Fisher

I asked it: "how does petra fisher suggest to make commenting on LinkedIn efficient" and the reply was half decent though bland. Then I asked: "do you know how her strategy to create custom lists on linkedin works?" and not only did it come up with generic stuff I do not recall posting about, it then made a suggestion I would never offer!

below is what ChatGTP thinks my strategy of custom lists is about, this is wrong on so many levels

Tags and notes ceased to exist on LinkedIn years ago. I mean, I'm showing my age here remembering them.

Sales Navigator is something I never talk about, not that I have anything against it, I just don't know anything about it. If you need help with that, let me know and I'll tell you who near you is the person to talk to.

Point 6 though ?? I hardly ever walk against a red light, no way have I ever suggested you go and breach the LinkedIn User Agreement that you DID agree to when you set up your account. [ Mic Adam 's been posting some great stuff around 3rd party tools, the risks and the false sense of security they offer]

The good stuff about sharing your insights, wisdom and strategies for free

You know what Bob Burg and John David Mann call the “Golden Rule of Networking” in their book "The Go Giver" and that is, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

Note the: all things being equal → once people have done their shopping around to identify who has the knowledge, skills & expertise they remember the person they like and trust.

By sharing your stuff freely out there, you work on your #visibilitea (no typo) which broadens the circle of people who KNOW that you exist.

When the stuff you share is useful, accurate and all that, you build TRUST and how you present it all leads to people LIKING you (or not, and that's brilliant too).

You know my mantra (if you don't, you haven't been around me long enough)

Turn your network into raving fans, referring ambassadors and amazing clients. In that order!

The Ultimate Strategies for LinkedIn Lead Generation

1. Never miss a post by those who matter, without endless scrolling or hit-and-miss notifications!

• Wanna support your clients with a comment? Have conversations about your industry with your peers? Become visible to people with a shared interest? Here's the answer: create custom lists and see just the post you want to see!

2. You don't just need hooks for your posts that stop the scroll

• Your hooks need to make THE RIGHT people stop the scroll. Before you work on HOW to write a quality hook, have you thought about WHY you need good quality (maybe not ergonomic) hooks? I have! I even made you a pretty swipey thing

3. Quick breakdown of my LinkedIn Marketing → Lead Gen → Sales Strategy

• Remember those lists to comment? The LinkedIn Gold really is in commenting, as you can target who sees you. With content it is hit-and-miss. Here is how one tiny comment landed me a big client. Obviously there are plenty of comments that don't get me a sale within a week. It's a strategy remember, the strategy is outlined at the end of this post.

4. That strategy ?? mentions a profile that converts 2 things to know

• Your profile needs to be set out to hit the right spot with your ideal client. As soon as they land on your profile AND if they scroll and randomly stop to read something. Discover the changes I made to my LinkedIn profile so that it converts visitors into raving fans, referring ambassadors and amazing clients. Use this handy checklist (with explanations) to fix your profile.
• The other thing is you need to tell people what to do! It's all very cute that they bumped your "who viewed your profile stats" but does that improve your bottom line? Does it grow your business? Allow you to create more impact? Here is how you tell them and tell them again!

How to piece it all together?

With the strategies and steps shared in the posts above you can get quite far. Want some help making it all work for you? Support with implementing? Someone who translates it to your specific needs? You know where the find me! ?? You can book a call here to explore if working together is the right thing to do. You can also ease yourself into it and join this fun community (at a crazy low rate for now) where you find courses, resources, live clinics every 3 weeks and guest masterclasses coming soon.

PS if you don't want to rely on the algorithm to see my posts (add me to a list LOL) and find that I don't create these LinkedIn Newsletters with round-ups often enough... you can always join my mail list (yayyy more mail ??)

Got this far and still reading? I guess when the article is THAT interesting, you might as well share it with your network. Bit selfish to keep all the good stuff to yourself, right? ??

So what's your opinion on sharing some of your best bits for free? I know you've got an opinion so drop it below. The more perspectives to consider, the easier for our network to decide what works for them! ????????????