The Ultimate Secret Of Writing Job Ad For an IT position.

The Ultimate Secret Of Writing Job Ad For an IT position.

  • How will your ad stand out in a crowd of others?
  • How can you attract someone who appears to be a good fit for your company?


It's really simple with a few helpful hints.


Hi, my name is Andrea Kle?ak, and I work as an IT recruiter for FindIT. I'd like to provide some pointers on how to draft a job posting that will be responded by the individual you're attempting to reach.


We all know that Seniors are tough to discover and that, really, they rarely (almost never) react to job ads; after all, why would they apply when they are constantly headhunted?

However, when it comes to writing ads, there are a few tactics that might prove otherwise and truly appeal to the target demographic.


You're probably wondering what the tricks are and jumping forward in this text to find out as quickly as possible. Slowly! Let us proceed in chronological order - an introduction, elaboration, and conclusion are required for quality.


What would attract the Senior to contact us for the ad we placed, having in mind that a man of his qualities does not have to bother with applying when he has a small million more offers waiting for him?


1. TECHNOLOGIES

Write clearly in capital letters which technologies are required from the potential candidate; in addition, be sure to add how many years of experience it is necessary for the candidate to have, otherwise, a bunch of juniors and people in general will respond to the ad, who, unfortunately, do not meet the conditions of the mentioned company.


2. BENEFITS

Benefits are a critical component of a job ad. Every candidate wants to work for a firm that provides fine benefits, such as 25+ days of vacation, private health care, business travel, education budgets, and promotions. If your firm does not have much benefits, be sure to emphasize all of the positive attributes of the job and the potential hidden benefits of working for them.


3. AUTHENTICITY

This is one of the most important things when writing any text and even a simple job ad. Be special, your own, different, not too different, and yet enough for that one ideal candidate to set you apart from the crowd. What it means? Firmly believe in what you write, try to convey the spirit of the company in those few lines of text that you upload with the intention of attracting just such a person, who will fit into the culture of the company as much as possible. Your goal is to write such an ad that would attract a certain category of people that would suit you or your client perfectly.


4. SALARY

Salary is what every Developer would like to see in every job ad first. If it is tempting, feel free to write it, if it is not or you simply do not know how much the requested position requires, just skip that section and try to highlight all the other qualities that you are sure would be tempting to the target group.


So, in the end… it is necessary, first of all, to know well the culture of the company and its product in order to be able to attract the right candidate.

Before we start writing an ad, we need to inquire well about the client himself, if we are an external HR about all the possibilities that our client offers, and then transfer that "energy" in a few lines of text. If we ourselves begin to believe in the ideality of our client, the search for a suitable candidate will be very successful, because we will succeed in convincing him of what we ourselves strongly believe in.

Nina Filipovi?

International HR Specialist at Patent Co.

2 年

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