The Ultimate Off-Season Podcast Playbook ??
In this Issue
5 Ways to Market Your Branded Podcast Between Seasons
What if we told you that maintaining an engaging and consistent presence between?branded podcast?seasons is not just a strategic move but an essential one?
Toward the end of their season, many brands come to us with looming questions like:
?? “Is my break too long?”?
?? “Will my listeners forget about our show when we come back?”?
?? “How will I connect with my listeners in the interim?”
In this article we explore expert-backed techniques and strategies to optimize your branded podcast during your off-season, keeping your listeners engaged and your show top-of-mind.?
More from the Quill and CoHost Blog
How to Maintain Motivation and Avoid Podfade
If you’ve just released a new podcast and feel a little burnt-out and overwhelmed, you’re not alone.?
There are over 2 million podcasts on Apple Podcasts alone and only a little over 20% are active, which means they’ve released an episode in the last 90 days. That means most podcasts have technically podfaded.?
In this blog post, we dive into six practical tips that will help you keep motivated and avoid podfade.
Why Audience Demographics is the Most Important Podcast Metric
What if we told you that creating a high-quality, engaging branded podcast is only one side of the equation??
The other half is ensuring that your show reaches the right listeners – which requires understanding your target audience’s preferences and finding where they live online.?
In this article, we explore why audience demographics are so important and the different ways that you can measure them, so you can level up your branded podcast content and forge more meaningful connections with your target audience.
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Product Launch
CoHost Prefix Provides Advanced Podcast Analytics for All Brands and Agencies
We are proud to announce the launch of CoHost’s Prefix, which provides all brands and agencies with enhanced podcast analytics and audience insights – regardless of their hosting provider.
Launching with two key features, Advanced Audience Demographics and B2B Analytics, CoHost’s Prefix allows you to:?
?? Verify if podcasts are reaching their desired target audience
?? Tailor their content to audience preferences for improved engagement
?? Drive growth through an understanding of who’s listening and their behaviors
Report Release
Quill Releases "Doctor's Orders"
Did you know that 36% of healthcare professionals listened to a podcast within the past month?
In our latest whitepaper, "Doctor’s Orders: How Healthcare Companies Can Leverage Branded Podcasts" we cover:
?? The impact of branded podcasts by the numbers
?? Challenges healthcare brands face and how branded podcasts can help
?? Branded podcast analytics, measurement, and ROI
??? The branded podcast production process and how to build a robust podcast marketing strategy
For savvy healthcare marketers looking to leverage branded podcasts, this whitepaper dives into industry-specific challenges, applications, and expert strategies to maximize impact.
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