The Ultimate Marketing Strategy for 2025

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There’s one five-letter word that can transform your entire marketing approach in 2025. It can be the difference between clients coming to you versus the endless chase through DMs, cold calls, or ads.

That word? Focus.

With nearly a million LinkedIn followers and over 425,000+ LinkedIn newsletter subscribers, I’ve seen first-hand how focus can help business owners start to attract clients. When you structure your strategy around a single goal, you’ll be amazed by the results.

Let’s explore how you can use focus to build a client-centric, effective marketing strategy for the year ahead.

1. Set Your Single Marketing Goal

To start, ask yourself: What is the one goal I want my marketing strategy to achieve in the next 90 days?

Your goal should align closely with your top business priorities. For example, if you're a coach wanting to fill a new cohort by January, then your marketing goal should be laser-focused on achieving that. Every post, email, or live session should ask, “Does this move me closer to filling my coaching program?”

Focusing on one goal helps cut through the noise, and every action you take serves a clear, measurable purpose. Whether it’s filling up a group program or signing three new executive clients, centering on a single outcome sets the foundation for a powerful strategy.

2. Identify Your Ideal Audience with Precision

Now that you have a goal, the next question is: Who is your ideal audience, and how can you reach them with minimal resistance?

Often, clients make the mistake of creating content for a broad audience, thinking they’re casting a wider net. But if you want to reach your ideal clients, this approach may work against you. Start by analyzing your past clients – especially your top performers – and identify the first three problems you helped them solve. Tailor your content to address those specific pain points.

For instance, if your goal is to attract high-level executives, but your content mainly appeals to beginners, there’s a disconnect. To avoid this, ensure your content resonates directly with the audience you want. Not only does this make your message clearer, but it also filters out prospects who don’t align with your offer.

3. Align Your Content’s Call to Action

Where do you want your audience to go next? For example, if your main goal is to close high-ticket deals, your call to action (CTA) should lead your prospects toward a consultation rather than a free download. Similarly, if you’re filling a group coaching program, a webinar or a masterclass might be a better fit.

Actionable Takeaways to Get Started

1. Set a Quarterly Marketing Goal: Identify your top marketing priority for the next 90 days.
2. Target with Precision: Create content specifically for your ideal client’s pain points.
3. Optimize Your CTA: Make sure your call to action aligns with your offer and audience expectations.
4. Adjust Every 90 Days: Regularly assess and realign your strategy to keep it fresh and relevant.

Why Focus Matters Now More Than Ever

By refining your audience, goal, and CTA, you’ll start attracting the clients you want and build stronger, more effective marketing.

Let's grow together,

Shanee Moret

PS: Ready to start attracting clients? Click here to learn more .