The Ultimate Makeup Trends and Protocols for Top Makeup Brands

Stay on top of the latest make-up trends is crucial for top Makeup Brands looking to maintain their edge in the competitive Beauty Industry. As an expert who has worked with the best Beauty Teams during Paris and Milan Fashion Week, over the last 3 years,

I have an insider's perspective on the latest trends and protocols that can elevate your brand to new heights. Here's a comprehensive guide on how to incorporate the ultimate makeup trends and protocols into your brand strategy:

1) Bold Color Statements

This year, it's all about making a statement with vibrant and bold colors. Encourage your customers to experiment with bright eyeshadows, vivid eyeliners, and colorful mascara to create eye-catching looks that stand out. Incorporate bold color palettes into your product lineup and create makeup tutorials showcasing these daring hues, but also

2) Monochromatic Makeup

Monochromatic makeup is a timeless trend that continues to dominate the beauty industry. Embrace this look by offering a range of products in coordinated shades that can be used on the eyes, lips, and cheeks. This versatile approach allows your clients to create a cohesive and polished look with ease, without the need for complicated techniques and a lot of time.

3) Skin that looks like skin

As the "no-makeup" makeup trend remains popular, focus on products that create a natural, skin-like finish. Lightweight foundations, tinted moisturizers, and skin tints should be staples in your product lineup. Emphasize the importance of proper skin prep and color matching for a flawless, second-skin look.

4) Enhanced Texture and Dimension

Playing with texture and dimension is a must for 2024 makeup trends. Create cream and liquid products that can be layered to add depth and interest to any makeup look. Emphasize the importance of strategic placement and blending techniques for a professional finish.

5) Include the "new meaning of Beauty"

The concept of beauty has changed, it has expanded its boundaries. A beauty without borders, inclusive, conceptual and artistic, where everything and everyone fits.

More artistic, conceptual beauty, more in relation to a new vision, experimenting with textures, colours, shapes and mixtures that are completely out of the norm.

Encourage your customers to think outside the box and view makeup as a form of artistic expression rather than a means to conform to societal beauty standards. Embrace experimental makeup techniques, tools..

and of course 6) Meticulous Makeup Protocols

Ensure your brand's makeup protocols align with industry standards and best practices. This includes proper hygiene, tool sanitization, and product expiration guidelines... Educate your customers on these protocols through tutorials, workshops, and educational resources.

This is one of the things I do, when I say:

"Consultancy for Cosmetics and Make-up brands". And I love it.

www.susana-sanchez.com