The Ultimate Low-Risk, High-ROI Digital Marketing Guide for Small and Medium Businesses

Are you a solopreneur or small business owner looking for a low-risk, low-cost marketing strategy that delivers higher returns? If so, this newsletter is for you.

If you’ve ever gone down the YouTube rabbit hole trying to learn marketing on your own—subscribe now.

If you've spent thousands of dollars on marketing without seeing significant results—subscribe now.

I own a software company that has maintained a customer retention rate of over 25 years because I prioritise my customers’ success over profits. I also run a 30-year-old small business from home, so I understand the unique challenges that home-based entrepreneurs face.

My background includes bringing the first Artificial Intelligence program to the military in the 1980s. With advanced degrees in engineering, I approach marketing like any complex system—by understanding how all its moving parts need to work together.

Why is this important?

Because you can’t optimise your marketing without fully understanding how each element—from Google to your sales funnel—interacts.

About 10 years ago, I met a business owner with a 35-year-old company that turned out to be worth nothing. That inspired me to figure out why so many small businesses struggle and how to solve this problem. Over the last 5 years, I’ve worked with top marketing companies globally and developed over 30 digital marketing strategies.

These strategies help solve the four critical equations most business owners ignore in their marketing.

Here’s what I’ve found:

• 86% of struggling small businesses rely on only 1 or 2 marketing techniques, putting them in direct competition with bigger companies.
• 90% of million-dollar small businesses use 10 or more marketing techniques.
• 70% of the sales process happens before a potential customer ever talks to you. They research you first. Are you visible enough for them to find you?
• Less than 10% of businesses have a structured follow-up system. It often takes 5-7 interactions before a customer is ready to buy.

To succeed, you need to focus on three core areas of marketing:

1. Foundation – Make sure you can be found easily online, and that you’re sharing the right information. This includes optimising your website, Google profile, social media profiles, and gathering reviews.
2. Sales Funnel – Automate your lead generation so you don’t have to spend hours on sales calls each week. An efficient system will save you time and effort.
3. Follow-up/CRM Funnel – Create a structured, automated follow-up system to ensure you don’t lose potential customers.

By subscribing to this newsletter, you’ll receive practical tips to improve your marketing, boost results, and achieve a better work-life balance. Remember, we’re focused on building a marketing system that’s low-risk, low-cost, and delivers high returns for you.

Look for this newsletter every Wednesday afternoon. See you next week!