Ultimate List of Trendy SEO Tools In 2022

SEO is a constantly changing landscape. In order to stay on top of things, it’s necessary to arm yourself with the best tools around. There are an infinite number of SEO tools on the market and deciding which ones to use can be tough. With this constantly growing list, I hope you will discover your new favorite SEO tool and benefit from using it.

NLP-based | Content Optimization SEO Tools

Google NLP

Google’s NLP ?API offers a web-based interface where the users can paste a text and receive an insightful text analysis using natural language and machine learning. It combines natural language with speech-to-text API for extracting insights from the text. If the text is up to the mark, then the system shows a high salience score; otherwise, it reviews your writing, based on many criteria, including SEO keywords. Not only it reveals the exact information in the text but also understands its social media sentiment and customer conversations. Google NLP API offers the same deep learning technology that powers Google search engine, and therefore this tool will help businesses create effective content for Google.

Surfer SEO

Use Surfer to generate content plans for any domain in a couple of clicks. Write high-quality and SEO-friendly content to win high positions in Google.

Market Muse

MarketMuse ?was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting.

Page Optimizer Pro

PageOptimizer Pro (POP) is an on page SEO tool that helps web marketers produce perfectly optimized pages for Google with ease.

Cognitive SEO

The?cognitiveSEO ?toolset is a complete digital marketing solution and most likely, the only SEO tool you'll ever need.

Twinword

Twinword ?is a set of artificial intelligence and natural language processing APIs. It comes with a growing set of web services that can be used to create intelligent chatbots, search engines, sentiment analysis, keyword tools as well as other applications. It is a set of APIs that can be used to create the most advanced applications which analyse human language and explore concepts in the context of keywords and apply them to businesses.

Can I Rank

Can I Rank ?offers a number of SEO tools, such as keyword research, competitor analysis, and website analysis. It also provides natural language processing-based SEO recommendations and competitor analysis.

SEOScout

SEOScout ?is a tool that uses Natural Language Processing (NLP) to find the right keywords for business websites. It also claims to spy on competitor businesses’ to find their top keywords and dig deep into the search results using the topic research suite. The natural language processing analyses the top 30 results for the keywords presented and scores them according to their popularity for businesses to plan rush and comprehensive content. Further, it also comes with an SEO editor for optimising the gap in the content for better depth and readability. The tool also provides a free NLP-powered topic research report for a particular keyword presented to it.

Frase

Frase ?is an AI-powered marketing platform, bringing together the latest technology and tools to assist its clients on all SEO fronts. The platform is powered by artificial intelligence (AI) and natural language processing (NLP) in order to understand every aspect of the topic, and then create content that is optimised for SEO. This AI marketing platform also comes with an AI chatbot that uses the website content to automatically answer visitors questions.

BrightEdge

BrightEdge is an NLP-powered SEO tool that gives a holistic view of SEO performance through the context of search intent. The tool is SaaS-based and designed to bring together SEO and content teams to collaborate and make informed decisions. It works with the Google search console to measure performance in real time.

Market Brew

Market Brew is a cloud-based NLP-based SEO and website analysis platform. It is a next generation platform that allows you to examine the website behaviour and helps you in developing the best website architecture. It is applicable for all the websites that can be accessed from any device. It provides predictive analytics with an aim to create a better website architecture.

The platform provides over 100 SEO tools and offers a wide range of features. It is easy to use and user-friendly. With the help of this cloud-based platform, you can create a website that supports SEO and makes it easy for search engines to crawl it.

Cora SEO Lab

Cora SEO Software is an expert level SEO Diagnostics tool that measures up to 2040 ranking factors and identifies the strongest ones and tells you exactly how much of each one your page needs.

SEO Testing Tools

Rank Science

Test title tags, CTR, and on-page changes with Rank Science . As Google’s search algorithms, your competitors, and customer behavior constantly evolve, SEO A/B testing ensures you always have the best SEO strategy.

Seotesting

SEOTesting ?keeps a page level changelog of SEO work done. See a history of the changes you've made to pages, and how the organic search results were affected.

Search Pilot

A/B testing for a scientific approach to SEO. SearchPilot platform lets enterprise websites prove the value of?SEO?through A/B testing?and agile changes.

Ryte

Ryte’s new A/B Testing provides you with a data-driven approach to SEO. Test whatever changes you think might affect search performance, and carry out tests to see if they really make a difference.

Optimizely

Optimizely is known for content, commerce and optimization with our Digital Experience Platform (DXP). Millions of experiences are served with our platform every single day, helping organizations grow exponentially online.

Ab Tasty

Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty .

Keyword Research Tools

Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run SEO, PPC, content, social media and competitive research campaigns and get measurable results from online marketing.

Ahrefs

Ahrefs is a SEO toolkit for digital marketing professionals who want to get more traffic from search engines. Their functionality covers all the most essential SEO activities like SEO audits, keyword research, competitor research, link building & rank tracking.

Answers Socrates

Socrates combines the best parts of various Google suggest sites that, if you're in SEO, you are likely familiar with, plus even better questions from People Also Asked, along with trends data.

Answer The Public

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

Mangools

Mangools is a package of easy-to-use SEO tools that cover everything from keyword research, rank tracking, backlink analysis to SEO analysis of competitors. It's great for bloggers, affiliate marketers, marketing agencies, SEO professionals and beginners.The ease of use, visualizations and great UX helps to quickly understand all the data even for people who are starting with SEO.

SEO Reporting Tools

PAVEAI

PAVEAI is a tool that allows you to get cross-platform marketing data inside a single dashboard. Their data science algorithm looks at combinations of data in all marketing channels to identify the most important insights to help our customers reach their goals. PAVEAI is cloud-based, so you don’t need to download or install anything. It is easy to use and is a one-time investment.

PEAKFEED

PeakFeed is a Fully featured Social Media Marketing Tool that provides end-to-end solutions designed for Web App. This online social media marketing tool offers SEO Reporting Tools, Competitor Analytics, Influencer Tracking and Engagement Tracking. One can Monitor their SEO Campaigns and Keywords for enhanced ROI. PeakFeed is a digital marketing tool for digital marketing agencies.

SUPERMETRICS

Supermetrics is a data integration tool that lets you easily migrate data from different marketing channels to a central location. You can create data visualizations for your business, such as dashboards, funnel reports, and marketing funnels. You can also connect to data platforms, such as Google Analytics and Facebook Ads, to analyze the data for performance.

REPORTGARDEN

ReportGarden allows you to analyze your online marketing campaigns by showing you goals, conversion data, and which of your marketing activities are making the biggest impact on your bottom line.

LINKDEX

Linkdex is the dashboard and analytics platform which combines immediate domain, page and keyword level visibility data with unique KPIs and integrates with Advanced Forecasting, Share of Search and Market Analysis Reporting. It enables marketers to discover keywords to drive the SEO strategy and provides Ranking intelligence which combines immediate domain and page level intelligence with custom project based requirements and integrates with Advanced Forecasting, Share of Search and Market Analysis Reporting. It also enables the optimization of content publishing strategy.

POSITIONLY

Positionly is a web based software that provides SEO tracking, reporting, and analysis. It is a combination of the Google Analytics, SERPS.com, and some of the tools that have been developed internally. Positionly is a free tool that provides a system to track and monitor common SEO metrics. A premium version is also available with more advanced features.

AGENCYANALYTICS

AgencyAnalytics is an SEO reporting platform for agencies and in-house marketing teams that lets you monitor and report on all of your clients’ marketing campaigns in one place. It is an all-in-one digital marketing platform for agencies, designed to monitor and report on all of your clients’ online marketing campaigns in one place. It removes the pain of collecting client data manually and allows you to automatically track your clients’ campaigns, saving you time and money while giving them a transparent look at all their marketing performance.

SEO Audit Tools

SCREAMING FROG SEO SPIDER TOOL

The Screaming Frog SEO Spider is a desktop application that fetches all the links, images, CSS, script and apps of a website. It also fetches key onsite page elements for SEO purposes, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting and importing into Excel.

SEOMATOR

SEOMATOR is a powerful SEO tool and website crawler to audit a website SEO performance and fix issues. SEO Auditor provides the How-to-Fix tips and a competitor comparison report to help website owners and webmasters improve their website rank.

SITEBULB

SiteBulb crawls a website and produces a comprehensive audit report in a fraction of the time that it would take a human. The report includes a full technical SEO audit, including suggestions to improve crawlability; visual analytics, including screenshots of every page in the report; and insights on how the website performs in 20+ key search verticals.

CONTENTKING

The only real-time SEO platform that enables you to assess and monitor your website’s SEO performance from a single, unified dashboard. The ContentKing SEO Auditing and Monitoring platform provides you with a bird’s eye view of your website’s SEO health and gives you full control over the SEO assets you want to optimize. You can identify and fix issues, such as incorrect metadata, stale pages or duplicate URLs, before they have the opportunity to do damage to your website’s SEO ranking and organic traffic.

Gain full situational awareness and regain control of your website’s SEO assets – 24/7.

DEEPCRAWL

DeepCrawl is a web based crawler that will allow you to crawl your website. It will give you a lot of useful information about your website, so you can find errors and fix them. It will also help you to check your website speed, so you can make it faster.

ONCRAWL

OnCrawl is the fastest and easiest way to run SEO audits and daily monitoring. It is not a secret that companies can improve the organic traffic, rankings and revenues by optimizing their websites in accordance with Google’s rules. Such optimization is hard to do without professional SEO tools, which allow to crawl and audit the website, detect and fix the problems. The main task of OnCrawl is to help business to identify and fix the problems on their websites. OnCrawl is an enterprise SEO platform, which allows to run SEO audits and monitor the website performance in real-time. It also includes a set of professional SEO tools, which allow to crawl the website and detect the problems on the page and SEO issues in general.

LIPPERHEY

Lipperhey is a search ranking and optimization tool that gives you an overall analysis of your website’s search rankings, keywords rankings, and SEO health. You can compare the performance of different search engines. The reports show you which SEO strategies are working and which aren’t. you can also see how well your competition is doing.

RAVENTOOLS

Raven is an online tool that allows users to benchmark their website’s SEO and gain insights into its performance on a number of metrics. The service includes a traffic analytics module that allows users to examine their website’s traffic and specific pages. Raven’s reporting engine allows users to create customized reports that can be exported and saved for later use.

WEBCEO

WebCEO is a comprehensive set of SEO audit tools that will help you cut through the clutter and get clear, actionable insight into the health and performance of your website. Start by running the Site Audit to see what Google sees, then dig into the Internal Link Manager, Keyword Research, Link Builder, Rank Tracker and more.

SITECONDOR

SITECONDOR is a tool designed for both SEO specialists and website administrators. With SITECONDOR you can extract any on-page element and structured data from any website. You can also extract only the data you would like to store in your database and you can choose the type of data you want to extract (JSON, CSV, XML, etc.) Since SITECONDOR is a cloud-based service, you can control when and how crawl jobs run. With SITECONDOR you can also keep an eye on your multiple websites. You will receive email alerts about the crawl statuses of all your websites and about any crawl errors.

BOTIFY

Botify gathers SEO data from across the entire ranking process of your pages including Crawlability, Indexing, Content Quality, User Behavior, and Organic Visits and delivers deep insights to help you improve the impact of your SEO efforts. It is a powerful, yet easy to use SEO Audit tool that will save your team time and uncover those missed opportunities.

On-Page SEO Graders

NIBBLER

The best way to optimize your website is to start with a thorough analysis of your site’s backlinks, and this is exactly what the tool does. The tool analyzes your backlinks and displays them on a colorful report, where you can see all the details and then check all the links on the report for duplicates, errors, or anything else that can make your website more search-engine-friendly. The tool also offers a way to analyze your traffic/visitors, displaying your site’s most popular pages, referring domains, and keyword data that can help you identify areas for improvement.

QUICKSPROUT WEBSITE GRADER

The Quicksprout Website Grader is a free tool that grades your website's mobile usability, speed, security, and accessibility. It also helps you conduct research and conduct competitive analysis.

SITE-ANALYZER

Site-Analyzer is a powerful on-page SEO grader that checks all the relevant elements of your site: Title, Description, H1 tags, Image Alt text, Keyword density, Internal links, etc. It will then rank your website for your selected keywords and show you how well you are doing in SEO.

SEOPTIMER

SEOptimer is a web based and mobile friendly tool that gives you the chance to check how your website is performing from an SEO point of view. We are able to show you which SEO issues you may have on your website, and what you can do to fix them.

SEOSITECHECKUP

SEOSiteCheckup is the best way to get a professional opinion on the health of your website's SEO. The easy-to-use on-page SEO analysis tool that helps you understand what's holding you back from higher rankings.

Crazyegg

The Crazyegg Grader helps you understand how users interact with your website. With a simple test tool, you can quickly see what the hot spots are on your site, where users are clicking, where they are confused, or not even going at all. All of these insights help you build a better user experience.

SEO Crawlers

SEOCRAWL

SEO Crawl is a tool that helps you track your SEO progress and identify issues that might be hurting your rankings. It crawls your website and the web for valuable SEO data, checks your websites and gathers the results. This SEO Crawler has a huge database of information on thousands of subjects. Includes 200+ pre-set crawler tasks.

AUDISTO

Audisto crawlers provide real-time and detailed information about the structure, performance and implementation quality of your website. Their highly configurable interface allows you to customize the crawler and obtain the type of information you need.

Splunk

Splunk gathers real-time data from the network and makes it searchable, accessible, and useful. Users can monitor whole IT infrastructures, gain insight into end-user experiences, and find and solve problems faster. A searchable database of relevant data, Splunk provides notifications for issues and delivers alerts about the problem.

Local SEO Tools

MYPRESENCES

Mypresences is a web-based reputation management and online reputation management system that helps business owners, bloggers, organizations, and individuals to monitor, manage, and share their reputation and online presence. This online reputation management system enables users to track their online reputation through a web-based commenting forum.

GOOGLE MY BUSINESS

Google My Business is a set of free and easy-to-use online tools to help you engage with customers and manage your presence on Google. From adding and updating information about your business to responding to reviews, you can make sure customers find you when they search on Google or Google Maps.

SYNUP

SYNUP is a cloud-based tool that helps local businesses build and manage a strong digital presence that is consistent across all local channels. Synup helps businesses optimize their local content from a single place to be found and chosen by customers. SYNUP's proprietary algorithms surface the most relevant information about local businesses to their customers and optimize the presentation of that information across all digital channels, from search results to social media. SYNUP is highly customizable and works with local business data from any source: third-party databases, legacy systems, Google Places, Yellow Pages, review sites, directories or XML feeds. SYNUP creates local content for businesses to be found and chosen by customers.

MOZ LOCAL

Moz Local is the only all-in-one local SEO platform that helps you manage all your local listings and social profiles from one place. Connect your Google My Business account, Facebook Page, Yelp page, Twitter handle, and more to manage your local listings and social profiles. With their new Reviews Cloud, you can easily manage all your reviews and respond to them on one platform.

Google Structured Data Inspector

Google Structured Data Inspector is an easy-to-use tool to help you add and analyze Schema structured markup to your pages.?The Structured Data Inspector is the easiest way to add Schema structured markup to a page. By using JSON-LD, you can easily generate the correct JSON-LD for any page on your site.

Unamo

Unamo is a fully featured Digital Marketing Software designed to assist Agencies and Startups to plan, execute and analyze their Marketing Campaigns. This SEO Software provides end-to-end solutions designed for Windows. It helps you to easily create content, optimize it for search engines, manage your links and track your rankings. Features such as Link Management, Rank Tracking, User Management, Site Search Tracking, Competitor Analysis at one place makes it a powerful all-in-one SEO Software.

Seoscout

Seoscout is a suite of powerful SEO tools for your website. Seoscout helps you track your website's ranking, check the keyword density of your webpages, and analyze your content for SEO trends. If you're looking for a competitive advantage in the search engine rankings, try Seoscout for free.

I hope this ultimate list of SEO tools will be helpful in your quest to find the best SEO tools out there. Keep in mind that new SEO tools are being developed all the time, so let me know about any tools you would recommend by leaving a comment below. Also, if you feel a tool should be removed from the list, please let me know. I will make sure to update each tool as needed.