Ultimate List On How To Sell Authentically In Your Podcast & Make Better Connections w/ Nikki Rausch

Are your strategies effective enough to build a foundation and boost your sales??

Podcast hosts dream about monetizing their show but are often unclear of the steps to make that happen. New hosts especially know ads have potential and backend products can be a great strategy, but knowing where to begin is a whole different story.?

Nikki Rausch, Host of The Sales Maven podcast has over 25-years of experience in sales. So when she started guesting on other shows, it’s no surprise that listeners started seeking out those episodes and binging them. After hearing this from a handful of people, Nikki realized she was inadvertently building a following, so she decided to create The Sales Maven.?

She uses the platform to grow a community of like-minded individuals dedicated to building and sharpening their sales skills with input, guidance, and support. She also contributes and helps people by coaching them and teaching them what she learned from those 25+ years of experience in selling. Nikki emphasizes that there’s always a better way to have sales conversations and we are going to talk about that right now.

Using Topics to Boost Conversions

Choose topics you are seeing a lot of. When clients are coming to me, and I’m hearing the same pain point over and over, I turn it into content. This is the 5x rule - if I’ve taught something five times or had five people ask for the information, it needs to be a topic for training or teaching. Nikki uses this same approach and this is how she brings more subscribers and consumers into her paid groups and bootcamps.

Intentionality Builds A Bingeable Show

Nikki started podcasting after being asked to be a guest on several different shows and had people telling her they were binging her as a guest on all of these different shows. That wake-up call brought her to her widely successful show, The Sales Maven, and she built the show with intentionality. The show is designed to lead people to her community The Sales Maven Society. Having a clear goal or purpose for your show is vital to the show's overall sustainability. If you are a new host and do not have backend products to drive listeners to, that isn’t a deal breaker but there should be some clear goal of what you hope to build as your show grows.?

Be Specific With Guests

For every guest you choose, there has to be alignment with your integrity as a host. Meaning, anyone you bring into your show has to match what you are bringing to your listeners. There also needs to be something your guest can bring to your listeners they are not going to get anywhere else. Making this a priority from the beginning will change the way you choose guests. Choosing guests specific to the growth of your audience will increase your potential binge factor and sales.?

The Sales Maven also brings members from her society onto the show for on-air coaching, an approach that has been very successful for me as well. This is valuable because listeners get to be a fly on the wall and hear a real-life example of someone in their same shoes, while the guest gets gritty advice in real time with Nikki.?

By tapping into subscribers and providing even more opportunity for them to connect with you on a very genuine level, Nikki is creating an ecosystem for bingeability. Touch points add to the lifetime value of your show and keeps listeners and consumers loyal and bought-in.?

Just as she approaches sales, Nikki brings a “no sleaze, no slime, no stress” approach to her podcast, and that consistency alone has placed her on the Binge Factor.

Binge Factor: Nikki has built golden nuggets into every single episode. And she uses her episode titles to give hints as to what those golden nuggets will be. Every title makes you want to listen in and with 100-episodes, this is why people binge. The content is so relevant and the way she presents it has her subscribers coming back for more… and more… and more!

You can watch Tracy Hazzard’s full on-air podcast coaching with Nikki Rausch below or listen to?The Binge Factor?on your favorite podcast player.