The Ultimate Guide To Writing a Blog Post

Brainstorming topics for articles, outlining, creating visuals, editing, and writing - are all tasks that have been greatly impacted by AI tools.

In this guide, we'll cover our tried-and-true blogging process, which includes artificial intelligence and delivers reliable results.

Without further ado, let's dive in.

1. Develop a content strategy that will clearly define which blog posts you create

First, you need to nail down your overall content strategy. This will help you define the goals of each post, and make sure it contributes to the big picture. Having a content marketing strategy in place ensures that the blog post will be well-crafted and effective in reaching its desired audience.

2. Come up with blog topic ideas

Your second step is to come up with things to write about. In the absence of a strict writing process, you will likely write what comes to mind first. In most cases, this means regurgitating the latest articles you stumbled upon. ?Or you can use AI?to quickly get ideas on any given topic. While not every idea may be usable, it’s a great way to get the inspiration flowing and ignite fresh ideas.

3. Build the content brief

It doesn’t matter if you hand off the article to a freelance writer, or write it yourself. In both cases you need a well structured content brief. The brief outlines the requirements for each article, and helps writers stay in alignment with the goal, differentiation and direction of the article.

4. Write the body of the blog post

This is it, where the magic happens. If you think you are going to enter your outline, click “AI” and get a blog post that will serve you well, you are mistaken. AI helps write the piece, but you need to work hard too. AI can be extremely useful to produce relevant analogies, cited statistics and expert quotes, but it's important that you stay in the driver's seat when it comes to your content.

5. Sum it all up with the conclusion

A good conclusion clearly and concisely summarizes the key points of your article, explains why they matter, and leaves some kind of lasting impression on readers. It will be this paragraph that determines your reader's overall impression of the blog post, so do not let it go to waste.

To make sure your conclusion is written concisely,?Wordtune’s?Shorten?feature can help:

6. Adding visuals

Blog posts without visuals are rarely read. Add screenshots, graphs, infographics and even memes to your posts to make them more engaging, personal and vivid.

Take your blogging to the next level

We hope this guideline will help you write blog posts using AI, without losing the control or ownership of the writing process.