An Ultimate Guide to Understand WhatsApp Business API

Any medium that reaches and attracts masses is a potential platform to reach new consumers and retain old ones. However, the key is effective and useful communication.?

With the increasing use of WhatsApp as a messaging platform, Facebook, the parent company of WhatsApp, decided to monetize it by introducing WhatsApp Business and WhatsApp Business API.?

Brands must go where customers are!

What is WhatsApp Business API? ?

WhatsApp Business API is WhatsApp’s latest offering to businesses. This solution allows you to interact with your customers in a personalized, automated way. For example, you can send your customers notifications about their orders, receipts, delivery updates, and much more.??

WhatsApp Business API is your best option for your business communication.?

Enormous customer base, increased message opening and reading rate, ease of use, and end-to-end encryption on WhatsApp are some of the most useful features that attracted enterprises to opt for the business version. The availability of WhatsApp on computers through WhatsApp Web and the ease of CRM integration on the portal together has brought a massive change in the business marketing domain. Let us find out the differences and details that’ll help you get a few steps closer to your consumers digitally.?

WhatsApp Business API has 3 Major Uses in the Business:?

1. To stay connected with the customer round the clock?
2. To send automated messages, reminders, and notifications?
3. To get a verified green badge, ensure a branded presence on WhatsApp?

The future of customer communication lies in WhatsApp Business API and Conversational AI

Here are 7 Benefits of WhatsApp Business API:?

1. Helps create a better connection with the new and existing customers through an interactive conversation, which is a roadblock in email and SMS services?
2. Two-factor authentication gives a verified badge that ensures that every message you send, will appear with your brand name with a green badge in the front. WhatsApp verification also confirms the authenticity of the brand, creating trust and loyalty?
3. Message templates and push notifications help stay always connected with the users. Notifications and reminders can be sent directly to the customers, helping them stay connected with the brand?
4. End-to-end encryption ensures complete data protection on both brands’ and customers' sides. This allows easy and trustworthy communication between both the parties?
5. Allows easy solutions to consumer queries thus upscaling the quality of service?
6. Individual, as well as automated customer support, helps resolve all the consumer queries thus creating a refined brand loyalty??
7. Provides the liberty of integrating a technical interface for connecting to CRM systems, which makes it easier to track the customer’s conversion journey.?

And more...!?

With automation and technology, there is always a scope for something better.??

We present to you OSHI, a robotic virtual assistant by the conversational AI platform ORAI, which will help you integrate artificial intelligence and machine learning in your WhatsApp Business API. An AI-based WhatsApp chatbot that will transform the way businesses function.??

Click Here to know how you can do so much more by integrating ORAI into your business profile and making the most use of it.?

Want to dive deep into WhatsApp Business API? Click here and let’s chat over WhatsApp, or schedule a FREE DEMO.?