The Ultimate Guide to Starting and Growing Your Esports Team: Steps to Success in the Competitive Gaming World

Establishing an Esports team entails more than simply assembling a talented group of gamers. It necessitates strategic planning, organizational structuring, and a profound comprehension of the Esports ecosystem. Below is a comprehensive manual on forming an Esports team, organized around critical focus areas.

Conceptualization and Vision

Identifying the Game

The first step in establishing an Esports team is to decide which game(s) the team will compete in. This choice should be guided by factors such as the game's popularity, the team's expertise, and the potential for growth within that game's Esports scene.

Vision and Goals

Define what you aim to achieve with your team. Whether it's dominating local tournaments, making a mark in international leagues, or fostering a community around the team, having a clear set of goals will guide your efforts.

Team Formation

Recruiting Players

Players are the cornerstone of your team. Look for individuals with exceptional gaming skills, good attitudes, and teamwork capabilities. Scouting can be done through online gaming communities, competitive gaming forums, and tryouts.

Roles and Responsibilities

Depending on the game, players might have specific roles. Ensure that your team composition covers all necessary aspects to be competitive. Also, assign responsibilities such as team captain, who will play a crucial role in strategy and decision-making.

Business Structuring

Legal Considerations

Setting up a legal entity for your team can protect personal assets and formalize the business aspect of your operation. It's advisable to consult with a legal professional who specializes in entertainment or sports law to understand the best structure for your team.

Finances

Develop a budget that includes initial investments, ongoing expenses, and potential revenue streams. Consider how you will fund the team through sponsorships, merchandise sales, prize money, and other means.

Branding and Marketing

Developing a Brand Identity

Create a compelling brand for your team, including a name, logo, and other visual elements. This brand identity will be crucial for marketing, sponsorships, and growing a fan base.

Digital Presence

Establish your team's presence online through a website and social media platforms. Regular updates, engaging content, and fan interaction can help build a community around your team.

Sponsorships and Partnerships

Seeking Sponsorships

Sponsorships can provide financial support and resources. Build a sponsorship proposal highlighting your team's potential value to potential sponsors, focusing on audience engagement, brand exposure, and shared values or interests.

Building Partnerships

In addition to sponsors, partnerships with other companies in the gaming industry, such as hardware manufacturers or game developers, can offer benefits such as equipment or insider access to game updates.

Participation and Growth

Entering Competitions

Enter local tournaments and online competitions to build your team's reputation. As you gain experience and success, you can aim for larger, more prestigious tournaments.

Continuous Improvement

Focus on continual improvement, both in terms of player skill and team operations. This might involve hiring coaches or analysts or utilizing training facilities.

In Jordan this April, the Esports Future Summit will feature the Jordan Gaming Lab Esports Tournament across locations like Umm Qais, Amman, Petra, and Aqaba for the grand finale. This event will unite gaming enthusiasts, industry professionals, and esports athletes for a competitive showcase. Emphasizing talent, innovation, and sportsmanship, the tournament will offer a thrilling experience for participants and spectators alike, culminating in the crowning of champions in Aqaba and a bright future for esports.

Community Engagement

Engaging with your team's community is crucial for building loyalty and expanding your fan base. Host meet-and-greets and Q&A sessions and participate in community events. Listening to your community's feedback is also vital for growth and improvement.

Starting an Esports team is a complex but rewarding endeavor. It requires dedication, strategic planning, and a passion for gaming. By focusing on these key areas, you can create a solid foundation for your team and successfully navigate the competitive landscape of the Esports industry.

Jordan Gaming Lab and Maysalward Esports Academy, in collaboration with ibMedia, are at the forefront of shaping the future of Esports Managers through their innovative programs. Completing the first Cohort marks a significant milestone in their journey towards developing skilled professionals in the fast-growing Esports industry. As they gear up for the upcoming second Cohort in mid-April, these institutions continue to provide a platform for aspiring individuals to hone their skills and excel as Esports Managers. With a commitment to excellence and industry relevance, the future looks bright for those embarking on this exciting career path.

You can visit the official website and connect with the 2023 Alumni to learn more.