The Ultimate Guide to Social Media Automation for Startups

Social media today has significantly revolutionized the way consumers interact with brands across every stage of the buyer's journey.

According to a study done by Global Index, 40% of social media users use the internet to learn more about different products and services. More important, 30% of social media users base their buying decision on the feedback and reviews they find here.

No doubt, running successful social media marketing campaigns is crucial for startup owners like you to promote your brand and product as well as scale quickly. 

One of the most significant challenges about social media marketing is that it can be overwhelming to do. Each social media channels follows their own set of rules and algorithms that change very frequently. On top of this, social media users expect brands to listen and engage with them on a personal level quickly. After all, this is one of the characteristics of social media that makes it so appealing.

Source: Social Media Examiner

Streamlining specific tasks involved in running a social media marketing campaign can help get the job done, free you to attend to other essential duties, and still deliver results. One way to do this is through social media marketing automation.

What is social media automation?

Social media automation is the process of using software and other tools to automate specific tasks involved in running a social media campaign. It aims to serve one primary purpose. That is, to continuously provide your prospects with personalized and useful content while freeing you to increase your level of engagement with them to nurture and delight. 

Why is social media marketing automation so popular among marketers?

Accounts are consistently active

Social media marketing automation not only lets you schedule posts but also help you kickstart the buyer's journey by sending out instant replies whenever someone includes a chosen hashtag or mentions your account handle in their posts.

Higher engagement levels

Social media users love connecting with people and brands on social media, and that means being able to receive prompt responses from brands at a personal level. So how you interact with your target market in social can make or break your startup's reputation.

Automating specific processes in your social media marketing campaign gives you more time to focus on engaging with visitors and nurturing leads, increasing your conversion rate.

Work smarter

According to the Pareto principle, only 20% of all the tasks you do in your business require your attention because they're critical to your startup's success.

Social media automation streamlines your workflow by taking care of repetitive tasks you still need to complete. That way, you're able to focus on those core processes essential to build and scale your business.

Steps to automating your social media marketing the right way

It's very tempting to automate as much as you can possibly automate because of the freedom that it gives you and your team.

But as we all know, too much of a good thing can be harmful, even disastrous, to your startup.

That's why in this section, I will be teaching you the four specific steps to do so that you can adequately automate your social media marketing campaign, and get the results you're looking for. 

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