The Ultimate Guide to Selling to Gen Z

Generation Z, those born between 1997 and 2010 become more and more relevant as we enter the workforce and become potential customers with purchasing power.

But it’s not that easy to sell to us.

Gen Z is extremely loyal to our values and perspectives, meaning that we will not engage with or buy from corporations that do not resonates with us.

In this step-by-step guide, let’s explore strategies for successfully selling ANYTHING to Gen Z.

1.???Get to know us (like really)

Before launching any marketing campaign, take the time to understand Gen Z's mindset, behaviours, and aspirations.

Go further: research your niche, what they are talking about online, and who they look up to.

Pro tip: Invest in in-depth market research, listen to your audience’s feedback, and engage with them on social media. This will give you incredibly valuable insights.

2.???Partner up with Gen Z

Collaboration with Gen Z is essential to connect with them. Who better to know what Gen Z wants, than Gen Z itself?

Partnerships with Gen Z marketers, creatives, and influencers can help you shape your brand message in a relatable manner.

Influencers, in particular, can be powerful allies of your brand, reaching a wide audience of potential customers.

3.???Pick a social cause that resonates with your values and commit to it

Gen Z is passionate about social causes and actively supports brands that demonstrate genuine commitment to making a positive impact on society and the environment.

Choose a cause that reflects your values, and ensure that your support is authentic and consistent.

Zers can spot insincerity really easily, and it can lead to backlash and loss of trust.

4.???Jump into trends

If I had to choose one golden tip about selling to Gen Z, it would be this: Embrace the ever-changing landscape of trends and pop culture.

Gen Z is deeply influenced by viral challenges, memes, and trending topics.

Incorporate relevant trends into your marketing campaigns to stay relevant and capture their attention.

As trends and viral content can be quite polemic, make sure your marketing team (which should include Gen Zers) is thinking about all the possible repercussions.

5.???Use User-Generated Content as a way to build trust

Gen Z values authentic experiences and loves to be a part of the brand story.

Encourage user-generated content (UGC) by running contests, challenges, or campaigns that encourage customers to create content about your brand.

UGC builds trust and authenticity, making your brand more appealing to Gen Z.

6.???Sell experiences, not just products

Gen Z seeks meaningful experiences beyond mere products.

Make sure your marketing campaigns focus on the experience your product or service offers.

Highlight how it enhances their lifestyle, contributes to personal growth, or connects them with a community.

Focus on what your customers will feel once they have your product/service and how it will improve who they currently are.

7.???Invest (heavily) in your social media presence

Social media is Gen Z's playground, and a strong presence is essential for successful marketing.

Invest in high-quality and engaging social media content across several platforms.

Use visual media, short videos, and interactive content to capture Zer's attention.

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By following these seven tips, you will capture Gen Z’s attention, and once you have it, selling to them will be a piece of cake (trust me, I’m part of Gen Z myself).

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