The Ultimate Guide to SaaS Marketing

SaaS marketing is a type of marketing that specifically helps build awareness and promote software as a service product. SaaS marketing helps to bring a product to a market, position a product, and build awareness around a SaaS organization.

Strategy For Market Your SaaS Products

• Place product videos where people see them?

Video marketers get 66% more qualified leads per year, and nearly eight out of ten people have purchased software from SaaS companies or an app after watching a brand’s video.?

However, video is also notoriously time-consuming to put together. Whether you’re outsourcing your video creation efforts or running them in-house, if you don’t have a distribution strategy for your videos, all of that effort is thrown to the wind.?

• building a community

Never underestimate the power of a strong community. Even from day one of your SaaS brand, you should be looking to build and foster a community. Whether that’s a handful of people or thousands, your community is only as strong as its skeleton members.

The SaaS collective started with six members and has since grown to thirty or so. Everyone in it has a unique experience with building and marketing SaaS products, and a few of them feature in our articles.

• Identify customer needs beyond your product

Your customers are humans. They have needs that go far beyond your product, whether that’s with their business and professional lives or with their personal endeavors and relationships. You’re not marketing to customers; you’re marketing to human beings, people just like you.

Put some time into researching your current product user base. This is not your ideal demographic or customer profile. Put time into researching the users that are with you right now. Who are those people? Do you notice any trends among them?

• Get hyper-personalized via targeting?

New SaaS tools are constantly emerging and evolving to help you get more efficient with your SaaS marketing. We discuss some of our favorite Saas marketing tools to hyper-scale your business here.

Your targeting and personalization need to be end-to-end. From awareness of PPC campaigns right through to customer success and onboarding flows. It’s so much more than using the first name!

• Product Trials

The product trial is fast becoming an important source of lead generation for the SaaS industry. Nothing beats “test driving” a product and your business should consider making a trial available via your website if you don't already.

Trials are a particularly effective lead generation tool if you're selling to a tech-savvy audience that wants to experience the product, rather than speak with a sales rep. Product trials are typically self-serve, so you can continue to generate leads with little ongoing marketing investment.

• Retargeting

Retargeting tracks your website visitors and then displays online adverts as they visit other sites around the web. Many eCommerce sites lead the way with retargeting by offering contextual offers to lure back website visitors. Just think of the time you were looking at an item of clothing online, left the website, and then saw adverts (often with a discount) promoting that pair of jeans on your favorite websites or social media. That's retargeting in action.

Regardless of the industry, you can (and should) use retargeting to turn hard-earned website visitors into customers. And most retargeting software now enables marketers to target people beyond website visits. For example, you can launch a campaign based on events -- such as opening an email or attending a webinar -- while some tools let marketers target people with similar characteristics that haven't visited your website yet.

Read Remarketing in Detail: https://www.dhirubhai.net/pulse/why-remarketing-importance-grow-your-business-kishan-gopani-

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