Ultimate Guide to SaaS Content Marketing | Marketing Stats for Online Growth | Choosing a B2B Technology Marketing Agency

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Free Content Marketing Guide for Marketers

The Software as a Service (SaaS) market continues to expand, with a market size projected to exceed $200 billion in 2024. Opportunity is virtually unlimited, but the number of players continues to increase, and competition is tougher than ever. The need to include effective content marketing – a strategic approach to building brand awareness and generating qualified leads by creating and distributing valuable, relevant, and consistent material to a clearly defined audience – has never been more critical.??

The expert marketers at Bay Leaf Digital drive B2B SaaS success with content every day and we’re sharing what we know with you in our latest guide.?The Ultimate Guide to Content Marketing for SaaS contains everything you need to know to create, implement, and monitor a winning content marketing strategy.

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Leverage Marketing Stats for Online Growth

At Bay Leaf Digital, we believe in the power of data to drive effective decision-making. We monitor metrics for every strategy we implement and use what we learn to quantify success, pivoting as necessary to achieve our goals. When we came across 120+ Digital Marketing Statistics of 2024 for Online Growth at G2 , our interest was immediately piqued. These figures will help our team – and yours – understand where to put our energy and budgets in the coming year. Let’s look at 11 key takeaways:?

General Marketing??

The digital marketing industry is expected to top $800B by 2026. That’s a virtually unlimited opportunity for expert professionals. The most successful teams won’t just be creative; they’ll be highly skilled as well. Now is the time to make sure that you are consistently up to date on algorithm changes and technological innovations.??

Content?

Companies with blogs produce 67% more leads per month than those without. A blog is a great opportunity for you to showcase products and services. Do your research. Optimize each post for SEO with carefully selected keywords. Include plenty of quotes and stats to support your writing.?

Website??

Visitors will form an opinion about your website in 0.05 seconds. That’s less time than it takes to blink, so first impressions matter. Put your value proposition “above the fold,” visible without scrolling. Use a professional, modern design that aligns with your brand identity and incorporates high-quality images, attractive colors, easy-to-read fonts, and sufficient white space.? Optimize all elements for the fastest possible load time.?

Email??

The average person checks their email at least 20 times a day. Each one is an ROI-rich opportunity for you to gain their attention. Use email marketing to nurture leads through all stages of the funnel, engage and retain existing customers, and demonstrate thought leadership.?

Lead Generation?

Most marketers agree that LinkedIn is the most effective social media channel for B2B lead generation, but only 47% of marketers use LinkedIn. That’s a mistake. With over 900M users in 200 countries, LinkedIn is one of the most popular B2B social media channels in the world, second only to Facebook. Get tips to improve your LinkedIn marketing strategies in How SaaS Companies Can Dominate and Win with LinkedIn, a free guide from Bay Leaf Digital.?

Pay-Per-Click (PPC)?

65% of all high-intent searches result in an ad click. Capitalize on that interest with PPC campaigns that leverage keyword research to ensure that your ads are seen by the people who want the solution you’re offering and great copywriting and design to draw them in. Then monitor results, compare them to SaaS marketing benchmarks, and pivot as needed.?

Mobile?

One in four internet users are already mobile-only consumers. These possible customers access the internet only via cell phone or tablet. If you’re not considering their needs and preferences in everything you do, you’re losing their business.?

SEO?

There are an estimated 8.5 billion searches on Google each day. Take your time with keyword research. Learn what keywords are available and relevant to search intent, then leverage them to ensure high SERP rankings.?

Social Media?

The most common publishing cadence for social media marketers is three to four times per week. If you’re publishing less or more frequently than that, do some testing to see how your metrics change when you alter the cadence. Remember to also investigate the times of day that your followers are most engaged with your content and what types of content are most likely to gain their attention.?

Video?

72% of customers prefer learning about a product or service via video. New tools, including Canva , make video creation easier than ever before. If you haven’t tried them recently, now’s the time.?

AI?

76% of marketers currently use AI for basic content creation and to write copy. At Bay Leaf Digital, we use ChatGPT and Midjourney regularly, but only as part of a hybrid model in which humans verify and edit all output. We also enjoy exploring new tools like Steve.AI for video creation and PlayAI (formerly PlayHT) for voice generation.?

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The G2 report contains more than 100 additional stats. We’ll use them to support and inform our marketing efforts moving forward. How are you using stats to improve marketing? We’d love to hear from you! Share your thoughts in the comments.?

Are you looking for a data-driven marketing team that can grow your SaaS? Contact Bay Leaf Digital today.

Don't Miss Our Recent Blog Post

Did you have a chance to read 6 Things to Look for in a B2B Technology Marketing Agency? Here's another opportunity for you to get all the information you need to select the best growth partner for your technology company.