The Ultimate Guide to Running SME Interviews
Media Shower
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In this issue: Read our ultimate guide for running SME interviews, and learn how to get valuable content out of your experts' heads and into your marketing materials.
Following that, we're talking about fireflies.ai, a meeting notes transcription tool that has become indispensable for interviewers.
Finally, it's Teddy Time... that is, we dive into Theodore Roosevelt's famous speech where he talks about the responsibilities of being a citizen, which is still relevant today.
Finally, we're on the other side of Labor Day, which means the holidays are coming up. Is your content marketing strategy in place? If not, contact Media Shower to get ready for Q4 of 2023.
Let's jump in!
The Ultimate Guide for Running B2B Subject Matter Expert (SME) Interviews
TL;DR: Leverage a B2B SME interview to create blogs, ebooks, and videos that will engage your current audience and attract new customers. Read our ultimate guide to learn how.
So What? SME interviews are a foundational part of B2B marketing. That said, running a SME interview takes skill and attention to detail... all of which starts well before you sit down to chat. Here, we're covering the basics of what it means to plan, execute, and take control of a SME interview:
And much, much more.
Teddy Roosevelt's Most Famous Speech (+ What You Can Learn)
TL;DR: In one of his most well-known speeches, Roosevelt spoke about the responsibilities of citizens and leaders in a democracy. Namely, it is the "man in the arena," the one doing, representing the values we should strive for. Using vivid imagery, contrasting value systems, and a strong call to individual responsibility, Roosevelt makes the case for what it means to be a citizen.
So What? The speech is frequently misunderstood as highlighting society's tendency toward conflict and strife. Instead, Roosevelt is calling out those who would sit on the sidelines and complain. His message for brave and honorable citizens who are not afraid to fail still resonates today.
Marketing Mixtape
领英推荐
Could you wait to release until it's complete? The gold rush to Meta's new Threads platform was a pipe dream. Fueled by Twitter/X instability and a desire for something new, the initial Threads migration ended with the platform reaching 100 million signups. But today, Threads currently has only about 10 million daily active users.
Critics cite a lack of advertising solutions and a limited audience capacity as reasons marketers are staying away. It remains to be seen if new features will make Threads an exciting alternative for your social media marketing mix.
I already have a fridge. We've all heard of the "beer fridge." Some of us may have one... although most probably have a fridge with a beer. Heineken has, however, decided to take this idea to the next level: the beer PC. This campaign will target gamers, the company's next big market.
We're not sold on selling something that hinders gaming performance to gamers. But then again, do you really need to be sober to play Fortnite? Maybe not.
Don't mess with the mouse. Charter Communications, aka Spectrum, has been a powerhouse in the cable industry for decades, but they may have met their match. A recent spat with Disney saw the cable giant removing Disney channels from their lineup. Now, customers are filing a class-action lawsuit stating they were used "as pawns" to leverage ad dollars against demands from Disney to host their content.
It's almost quaint to think about traditional cable and commercial advertising. However, we need to remember that certain niches of customers are heavily invested in cable Internet and TV service and still expect entertainment.
Hire Human or AI-Powered Transcription Services with Fireflies.ai
Transcription is one of the more challenging parts of any SME interview, specifically because it takes time and no one on the team wants to do it.
Enter fireflies.ai. This AI-powered solution boasts transcription across platforms, meetings, and conversations with smooth integration capabilities, as well as:
We mentioned fireflies.ai in our featured article this week, because it works.
And, if you want to learn more about our content development and SME interview services, try the Media Shower content platform.