When it comes to TV interviews, the words you speak matter, but, so does your appearance. You should always look and feel yourself, and know that how you look is communicating the brand you are trying to amplify. For those of us that need a checklist, here's an ultimate guide to help you look your best, whether you're being interviewed via Zoom or in a TV studio:
?? Your appearance is a visual representation of your brand and expertise. It's not just about looking good; it's about reinforcing your message and connecting with your audience in the right way. Here's how to get it right:
- Why It's Important: A subpar Zoom setup can be a major distraction and undermine your credibility.
- Tip 1: Test your camera and microphone at least an hour before the interview. Position your camera at eye level and ensure you're well-lit from the front. Balance your laptop on study books - cook books work well.
- Tip 2: A neutral, clutter-free background is a must. Natural backgrounds are less jarring to the eye and let people see another side of you. If you like books, show off your bookcase. If you like plants, make sure people can see them. You can put some of your personality into the shot. Just make sure it doesn't distract from you and your important messages.
- Example: Consider investing in a ring light and an external microphone for optimal audio and visual quality.
2?? Wearing Solid Colors (with a caveat):
- Why It's Important: Busy patterns can create a moiré effect on camera, which is distracting and can something affect the camera.
- Tips: Stick to solid colors like navy, black, or jewel tones. These colors are universally flattering and convey professionalism. There have been a few times that an analyst showed up for an interview with a striped suit, shirt and tie with all different angled stripes. Quite the look. Most people talked about his outfit and if he got dressed in the dark, instead of the interview he did on Al Qaeda and the threats to US companies abroad.
- Example: If you work in a traditional business setting, a solid navy blazer is a versatile choice that works well for both men and women.
- Note: If your audience doesn't wear a blazer or tie, you don't need to wear a blazer or tie. There are different audiences out there and it's up to you to make sure you are approaching them in the right way. If you are a polkadot company and talking to a I Love Polkadots podcast, you should probably be wearing polkadots!
3?? Have a Go-To Set of Outfits:
- Why It's Important: Having a set of go-to outfits eliminates the stress of last-minute wardrobe decisions and boosts your confidence. News waits for no one, so having a go-to will make saying "yes" to that last minute request even easier (and the producers will thank you for saying "yes").
- Tips: Choose outfits that are not only stylish but also comfortable for long periods. Keep them clean, pressed, and ready to wear. If you have to be in the studio for a few hours or waiting to go live following breaking news, you don't want to be a wrinkled mess.
- Example: A tailored suit or a sheath dress can be your go-to outfit that never fails to impress.
4?? Keep a Shirt/Jacket in the Office:
- Why It's Important: Being prepared for impromptu interviews shows your professionalism and will be welcomed by busy producers who need reliable experts at a moments notice - remember the news waits for no one.
- Tips: Keep a neutral-colored shirt, jacket, or top in your office. Make sure it pairs well with different outfits and is always clean and wrinkle-free.
- Example: A classic black blazer can quickly elevate a casual outfit to an interview-ready look.
5?? Be Conscious of Full-Body Shots in the Studio:
- Why It's Important: TV cameras sometimes capture full-body shots, so your entire outfit needs to be on point.
- Tips: From your top to your shoes, ensure that everything is camera-ready. If you don't want the TV audience to see your flip flops or dirty sneakers, don't wear them into the studio. You can always ask the producer or guest booker what kind of shot to expect. But usually from watching the show, you will see what kind of camera angles are used.
- Example: Opt for closed-toe, neutral-colored shoes that complement your outfit without drawing attention away from your face. Unless, you are the CEO of a sneaker company and it's all about your flashy new sneakers!
?? Conclusion: Your appearance is a critical aspect of your TV interview preparation. From setting up your Zoom space to selecting the perfect outfit, every detail contributes to how effectively you can deliver your message. Take the time to prepare, and you'll not only look great but also feel more confident and focused. Shine on! ??
#TVInterview #ZoomTips #WardrobeChoices #ProfessionalAppearance
