The Ultimate Guide to Maria Waida: Who She Is & Why Brands Can’t Get Enough of Her Work
Maria Waida
"1 of the World's Best Marketers" - G2 | B2B Copywriter | Blog Writer/Editor for Top Brands incl. Vimeo, HubSpot, Earnest, Smartsheet & More | B2B SaaS, FinTech + Others
Did you know that the global market for copywriting services was valued at $25.29 billion in 2023 and is projected to reach $42.22 billion by 2030? This significant growth reflects the increasing demand for quality copywriting, which will make it even more challenging for brands to find skilled professionals in the year to come.?
That’s where I come in.?
As an expert copywriter, I have served the B2B SaaS space across a variety of industries for over 10 years.?
Clients love that my writing sounds like you’re getting a coffee with an educated friend. They also appreciate that I can act as if I’m a subject matter expert, even if I don't happen to have personal experience in the field.?
Personally, I like to call myself the missing puzzle piece for teams. Whether you need someone to…
I can help.
Keep reading to discover some of my selected samples and why brands like Vimeo and HubSpot have hired me to give them a competitive edge.?
But first, what makes Maria’s work so special, really??
While I usually prefer words, let’s let the numbers do the talking:?
And this is just a selection of wins my clients have achieved through working with me.?
They also had some pretty nice things to add:?
4 Killer Samples That Showcase Results-Driven Copy
The proof is in the pudding. Or the hyperlinked samples, I suppose:?
Content Refreshing & Search Engine Optimization
I collaborated with Earnest to edit and optimize all posts (50+) published on their blog to rank significantly higher and attract more inbound traffic than ever before in less than six months.?
Blog Posts
I’ve written over 3,000 SEO articles for B2B brands (yes, really). Here are a couple of them:?
Website Copy
I’ve worked on countless website copy rewrites. Most recently, between 2023 and 2024, I wrote and edited 150 pages of Trimble Transportation’s website. Together we realigned messaging, increased traffic to targeted sales pages, and brought clarity to offers across an ecosystem of hundreds of complex technical products and services.?
领英推荐
>>> Looking for a different content type or industry? If it’s B2B, I’ve probably done it. Message me at [email protected] and I'll send you a tailored selection of past work that showcases exactly what you’re looking for. <<<
The A’s to Your Maria Waida Q’s
Q: Why should I hire you over another copywriter?
A: When you hire me, you’re not just getting a copywriter—you’re partnering with a results-driven SEO content wizard who knows how to craft copy that delivers measurable outcomes. I have proven results, over 10 years of industry expertise, and the creativity to translate complex products into stories that sell.?
And by the way, I’m not just a writer; I’m a partner who’s invested in your success. I’ll listen to your needs, deliver on time, and ensure your satisfaction every step of the way.
Q: What makes your copywriting different?
A: My writing stands out because I master the art of becoming your brand’s voice. As a published and award-winning creative writer, I don’t just write for your audience, I write as your brand. This means seamlessly embodying its character to ensure every word resonates authentically.
Combine this with my conversational tone that feels approachable yet authoritative and you’ve got expert-level insights that don’t just inform but impress even the most seasoned leaders in your niche.?
Not to brag but new clients are often surprised by how deeply I understand their industry and audience. This is all thanks to my meticulous research and innate ability to reverse-engineer what makes your brand unique.
The result? Copy that feels personal, professional, and perfectly on-brand—designed to engage your audience and inspire action.
Q: Do you specialize in any industries or niches?
A: While I cut my teeth on everything from adventure travel brochures to an entire children’s book series, I’ve since become the go-to copywriter for B2B SaaS brands over the past 10 years. My work has been commissioned for software platforms that specialize in sales, finance, event marketing, transportation, and more.??
Q: What kind of copywriting services do you offer?
A: My bread and butter the past few years has been SEO article writing and website copy but I also have significant experience in writing sales-focused case studies, eBooks, and white papers.?
I’m also a master at turning one piece of high ROI content into many. Think podcast transcripts into a blog post series with matching newsletters and promotional posts for social media.?
Q: What are your rates and how do you charge?
A: As an expert level copywriter, I pride myself on keeping competitive rates while still maintaining a high level of service for my clients.?
Yes, you will find cheaper elsewhere. But the results are night and day.?
Trust me, I know because I’ve spent my own money hiring “copywriters” on UpWork and Fiverr to see if I should worry about them running me out of business.
Between the blatant plagiarism, inability to follow directions, and hair-pulling edits that took longer than it would have for me to just write the dang thing, I’ve never been more confident in my own job security.?
Read to See Results? Let’s Talk
If you’ve made it this far, congratulations. You’ve already taken the first and most important step toward transforming your brand with compelling, results-driven copy. Whether you need SEO-optimized blog posts, high-converting landing pages, or a complete content overhaul, I’m here to help.
Reach out today through the platform where you’re reading this or email [email protected] and let’s create copy that works as hard as you do.