The Ultimate Guide to Magento 2 Auto Related Products and Custom Rules

If you're running an ecommerce store on Magento 2, you know how crucial it is to offer relevant product recommendations to your customers. One powerful way to do this is by using Magento 2's Auto Related Products feature combined with Custom Rules. This guide will walk you through what this feature does and how to set it up, all in simple language.

What Are Auto Related Products?

Auto Related Products are suggestions that Magento 2 automatically generates based on the products your customers are viewing. These recommendations help drive additional sales by showing customers items that complement or are similar to what they’re already interested in. For example, if someone is looking at a laptop, they might see related accessories like laptop bags or mouse pads.

Why Use Custom Rules?

Custom Rules in Magento 2 allow you to fine-tune the product recommendations according to specific criteria that matter most to your store. This means you can create tailored suggestions that align with your marketing strategy or business needs. Instead of using a one-size-fits-all approach, you can set rules that reflect your unique product catalog and customer behavior.

How to Set Up Auto Related Products with Custom Rules

1. Log in to Your Magento Admin Panel
2. Create a New Rule
3. Define Rule Conditions
4. Configure Related Products
5. Set Up Display Options
6. Save and Test

Benefits of Using Custom Rules

1. Increased Sales: By showing relevant products, you can encourage customers to make additional purchases.
2. Enhanced Customer Experience: Personalized recommendations make shopping more enjoyable and efficient for your customers.
3. Improved Marketing: Custom rules allow you to align recommendations with promotions or special offers.

Conclusion

Magento 2's Auto Related Products feature, combined with Custom Rules, is a powerful tool to boost your store’s sales and enhance the shopping experience. By setting up and configuring these features, you can ensure that your product recommendations are tailored to your customers’ needs and preferences, ultimately driving more conversions and building customer loyalty.