Ultimate Tips for Loan Officer Recruiting
Jim McGrath
Talent Search Advocate | Relationship & Business Development Influencer | Partner to help drive new business and attract more opportunities.
10 Tips! How to Recruit Loan Officers
1. You-Factor This is a people business and Loan Officers leave and join new companies because of the people. Craft a compelling message of how you’ll present your Business Opportunity to viable candidates. Know your professional strengths and provide a view of what YOU offer that will make them want to JOIN for you. Use social media and host events to get your name out there, and then create a hiring plan that both sells your company to the and assesses if they’ll be a good fit.
2. Create a Candidate-Centric Courtship Letting the recruit know what to expect when they get started in the initial interview. Keep the courtship short and gain a commitment to stay engaged. Let a candidate know what YOU offer and what you provide that will impact their business. If you do a good job and convinced them they want to JOIN, make them feel comfortable about the Transition Process.
3. Fulfillment The organization must have the courtship aligned with all team members that are involved. The top loan officers work best when they have the support of the whole team. Make sure everyone fills their role as they should, and procedures in the office flow as expected. All links in the chain need to be excellent. Top producers will Stay-Put if they don’t see this during the courtship.
4. Have the best underwriting people These should be the best in the business, not only to help ensure the best possible experience for the borrower but also to let your loan officers do what they’re best at. This is the primary support area that the best loan officers will want to see. Having confidence in the underwriting team provides your loan officers with the power in creating the best solution for the clients.
5. Know the Top Producing loan officers Look at industry resources and find the numbers of the top-producing loan officers. Google for lists of top producers in your state. Host an event to showcase your company, invite the best in your market, and see if there’s a match.
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6. Build your professional network Connect with the loan officers on LinkedIn and Facebook helps you follow them and keep your name top of mind to them. Once loan officers realize that you are following them, they are more likely to take the call when you reach out.
7. Provide Business Development Training that helps your loan officers open more Referral Partner doors Provide sales training workshops on how to cultivate purchase business.?When loan officers look at their options and their ability to expand their Realtor and Builder network through training helps you to keep candidates engaged in the courtship. And this training will benefit your office’s production.
8. Maintain systems and disciplines The best companies and best loan officers have a defined sales process and they stick to it. Have systems in place that allow them to under-promise and over-deliver. Provide the best system for CRM/database marketing/customer retention. The best types of leads you can generate include interest from your past customers and the referrals of their family and friends.
9. Help your loan officers provide more value to Realtors Provide new approaches for your loan officers to help real estate agents grow their businesses. Host workshops for Realtors on finding new home buyers so that your loan officers gain a better relationship with their partners.
10. Provide Referral Partners with leads Loan officers know exactly who their best referral sources are, and where every closing came from. They want and need to work for a company that can do the same. Measure overall company and loan officer customer satisfaction—survey every customer after the closing.
U.S.Bank
5 年Interesting article!