The Ultimate Guide to Launching Foundations of Sentient Marketing: A Blueprint for Digital Transformation Leaders
Candace Gillhoolley
Customer Success Innovator | Business Growth Strategist | Expert in Partnerships & Community | Published Author & Visual Learning Advocate
As a non-technical practitioner navigating an era of rapid technological change, I find the intersection of AI, marketing, and business strategy more crucial. My co-authored book, Foundations of Sentient Marketing , with Frank La Vigne , will equip business unit managers, marketers interested in AI, and forward-thinking leaders with the insights they need to excel in this evolving landscape.
This article provides a strategic roadmap for the book’s launch, detailing how I plan to engage with my audience and ensure the content reaches those who will benefit most. If you’re a professional driving digital transformation, exploring AI, or leading strategic initiatives, this guide is for you.
Why Foundations of Sentient Marketing Matter
Digital transformation is no longer a buzzword—it’s a business imperative. Companies that embrace AI, data-driven strategies, and customer-centric approaches will thrive in a competitive landscape. Foundations of Sentient Marketing dives deep into these topics, offering practical strategies for leaders at the forefront of these changes.
Target Audience
The book is particularly relevant for:
Pre-Launch Strategy: Building Anticipation
Digital Presence and Website
A dedicated website for Foundations of Sentient Marketing will serve as the hub for all information related to the book. It will include an overview, key takeaways, and pre-order options. SEO optimization will ensure the site reaches professionals searching for digital transformation and AI resources.
Social Media Campaigns
I will use LinkedIn, Twitter, and Instagram to start the conversation. Expect behind-the-scenes content, powerful quotes, and testimonials from early readers. The goal is to engage with business unit managers, AI-focused marketers, and other digital transformation leaders.
Engaging Stakeholders Early
I’ll contact influencers and thought leaders in digital transformation and AI to share advanced copies of the book. Their endorsement will be crucial in expanding the book’s reach.
Launch Strategy: Maximizing Visibility and Engagement
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Data-Driven Marketing
I’ll use data analytics throughout the launch to track and optimize the campaign. By monitoring website traffic, social media engagement, and email open rates, I can fine-tune the strategy to focus on what’s working best.
AI and Automation
AI-powered tools will play a key role in automating and personalizing email campaigns . Additionally, chatbots on the book’s website will help guide visitors, answer their questions, and recommend specific chapters based on their interests.
Resilience, Empathy, and Strategic Detachment
The principles of a growth mindset , resilience , empathy, and detachment will be at the heart of this launch. By staying resilient in the face of challenges, empathetic to my audience's needs, and detached enough to make objective decisions, I aim to create an impactful launch aligned with the values presented in the book.
Post-Launch Strategy: Sustaining Momentum
Ongoing Engagement
After the launch, I’ll continue to engage with readers through a thank-you campaign and additional learning opportunities. These might include follow-up webinars, online communities, or unique content for those who want to explore the book’s themes more deeply.
Real-World Examples
To illustrate the practical impact of the strategies in Foundations of Sentient Marketing, I’ll share real-world case studies and success stories from leaders who have successfully navigated digital transformation.
Conclusion: Join the Journey
Launching Foundations of Sentient Marketing is not just about introducing a book; it’s about starting a conversation and building a movement around the future of digital marketing and business strategy. If you’re ready to explore the cutting edge of AI, customer-centricity, and resilient leadership, I invite you to join me on this journey.
Stay tuned for more updates, insights, and exclusive content. Together, we can navigate the complexities of digital transformation and harness the power of AI to drive growth and innovation.
To learn more, visit Includeus.world and join the mailing list.
Happy Marketing!