The Ultimate Guide to Installing Facebook Pixel on Your Website

If you're running Facebook ads and want to maximize their effectiveness, setting up Facebook Pixel is essential. This powerful tool helps you track key actions on your website, such as page views, sign-ups, and purchases, providing valuable data to refine your ad campaigns.

Whether you're a beginner or have some experience with Facebook Ads Manager, this step-by-step guide will walk you through the process of setting up and installing Facebook Pixel. By the end, you'll be able to track your audience's behavior, retarget potential customers, and drive better ad performance, all with ease.

1. Access Facebook Ads Manager

• First, log in to Facebook Ads Manager to begin the pixel setup process.

2. Navigate to Events Manager

• On the dashboard, go to Campaign > Events Manager.

3. Connect Data Source

• Click on Connect Data Source and select Data Source.

4. Create a Pixel

• Name your pixel and click on Create Pixel.

5. Enter Your Website URL

• Provide your website URL for the pixel configuration.

6. Select Pixel Only Option

• Choose the Pixel Only option for tracking.

7. Add Pixel Code to Your Website

• Select the option to Manually Add Pixel Code to Website.

• Copy the generated code.

8. Installing the Pixel Code

• For WordPress users:Install the Insert Headers and Footers by WPBeginner plugin to simplify pixel code insertion.Go to Settings in your WordPress dashboard, then paste the code in the Header section, and save it.
• For coded websites:Manually place the pixel code in the Header section of each page of your website.

• To access this plugin, hover over the settings, you will see

9. Return to Ads Manager

• Once the pixel code is installed, go back to Ads Manager and click Continue.

10. Enable Advanced Matching

• Turn on Automatic Advanced Matching to collect additional audience data for better tracking.

11. Activate the Pixel

• Click on Go to Pixel to finalize the setup. Your pixel is now active.

12. Check Pixel Status

• Install the Facebook Pixel Helper extension on your browser to verify the pixel's activation.

• Visit your website and check if the pixel is detected by the extension. If it shows "One Pixel Found," the setup is successful.

13. View Analytics

• Go back to Event Manager in Ads Manager to view website analytics, such as Page Views, Subscriptions, and Completed Registrations, tracked via the Facebook Pixel.

By following these steps, you can easily set up and activate the Facebook Pixel, allowing you to track valuable actions on your website.