Ultimate guide to Google Analytics Measurement Protocol & Hit Builder
Himanshu Sharma
![Himanshu Sharma]()
Himanshu Sharma
Setting up and fixing website tracking to unlock insights. And offering expert courses & books on Digital Analytics, GA4 and BigQuery.
Measurement protocol is used for implementing cross device tracking.
Through this protocol you can collect and send raw user interaction data (hits) directly to GA server from any device/system which can be connected to the internet. This device/system can be a smart phone, tablet PC, digital appliances (washing machine, coffee machine, slot machine), point of purchase systems etc.
Read more: https://www.optimizesmart.com/understanding-universal-analytics-measurement-protocol/