The Ultimate Guide to Generative AI for Marketing Professionals - Daily Dose of Digital - 15/09/23

So, after some serious bugs in my LinkedIn Newsletter editor (and some aggressive cache clearing), I am back with another edition of The Daily Dose of Digital - this time to announce my new ebook!

As many of you will know, I am a big fan of #GenerativeAI and the boost it can give marketers in accelerating & improving the quality & quantity of creative output, both written & visual.

So I've been working on a little passion project - "The Ultimate Guide to Generative AI for Marketing Professionals", an e-book crammed full of tips and tricks, prompt guidance & example use cases to help you get the most out of OpenAI, #ChatGPT, Midjourney and more!

There's some fantastic insight featured from the likes of Dave O'Flanagan and Ahmed Elyamany from Sitecore, as well as a huge range of other sources and leading studies from IBM, Statista, Grand View Research, Inc & others.

The contents include:

1. Introduction

2. AI Glossary?

3. Introduction to ChatGPT?

4. Understanding the risks of ChatGPT?

5. Mitigating risks with emerging AI technology?

6. How are Marketers leveraging ChatGPT??

7. SEO Focus: Can bots identify AI generated content??

8. GIGO - Put Sh*t In, Get Sh*t Out?

9. The 10 Commandments of Prompting ChatGPT?

10. The 20 Ingredients for Crafting Perfect Prompts for ChatGPT?

11. A Focus on Audience?

12. An Example Prompt?

13. Expanding the Prompt?

14. Parameters?

15. Custom Instructions?

16. Final Pointers?

17. ChatGPT Plugins?

18. Chat GPT Alternatives?

19. Introduction to MidJourney?

20. How are marketers leveraging MidJourney??

21. The 10 Commandments of Prompting MidJourney?

22. The 22 Ingredients for Crafting Perfect Prompts for MidJourney?

23. Example Prompts?

24. Possibilities Await?

25. The Future of AI Integration?

I am confident there are take-aways for anyone working in #marketing (particularly #digital) and I really hope people find this useful.

I am just working out where best to host the e-book, but for now if you want a copy, drop me a DM and I'll send it over.