The ultimate guide to eCommerce delivery

eCommerce shipping is an integral part of selling online. Your products have to make it to the people who've purchased them in as safe and as timely a manner as possible. The right approach to eCommerce shipping can be helpful in both reducing bounce rate and increasing sales conversions simultaneously. So what do you need to know?

5 common eCommerce options

Here are five of the most common eCommerce options for you to consider introducing to your online shop. 

Free or flat-rate delivery - Consistent delivery costs, if any at all, are important for encouraging customers to complete their purchases

Nominated day delivery - Allow customers the option to choose exactly when they want their parcel to be delivered for maximum convenience

Add gift options - Adding a range of gift wrapping and personalisation options allows customers to have gifts sent directly to recipients

Multiple payment methods - The broader the range of secure payment options you support, the wider range of customers you open up your services to

A "green" packaging approach - Give customers the option to have minimal packing used for order fulfilment to minimise waste

eCommerce shipping is an integral part of the process of purchasing something online. It's essential that you provide a secure and simple payment process, but it's also equally important that you give your customers options of how they want their package shipped. eCommerce is now the norm for many people and forms the basis of their shopping habits, so if your shipping options aren't competitive, they will simply shop elsewhere. 

4 eCommerce shipping best practices

If you're integrating shipping into your eCommerce platform, consider implementing the following four best practice tips. 

• Make sure your team has a unified approach and is working to consistent shipping goals, with a unified ethos
• A robust customer service team needs to be in place to deal with inevitable customer queries and concerns
• The returns process should be as intuitive as possible, to help encourage customer confidence when purchasing
• Give customers as much control as possible to tailor the shipping process to their needs and requirements

Your shipping process is the final chance for you to make a positive impact on your customers. In many cases, it will be the last thing your customer remembers about buying from you. That means it's essential you take the necessary steps to make it the best possible experience for them. Integrating these simple tips and approaches can help you achieve that.

For more eCommerce advice, get in touch with CDA today.