The Ultimate Guide to Creating A Landing Page That Truly Converts

To have a website for your business is one thing. To create a high-converting landing page is another.

This is your ultimate guide to make your site visitors do exactly what YOU want them to do. As you get ready for your next landing page design inspiration, learn from some of these outstanding websites in 2017…

What is a Landing Page?

As many of us know, a landing page is a web page set apart from your website upon which visitors can arrive, or “land”.

Two major types of landing pages:

Click-through landing pages

• This type of landing page is designed to take visitors to the product page. In other words, the actual sale won’t take place on the landing page itself. The visitor will click through it to get to the product/service page where the transaction will occur.

Lead generation landing pages

• Your email list grows through lead generation or ‘lead gen’, right? That’s what this type of landing page is for. It is also called a ‘squeeze page’.

It captures data from your site visitors the moment they ‘opt-in’ your sign up forms. Common data collected are names, email addresses, and phone number so that you will able to communicate with them through email campaigns, newsletter, and so on.

Purpose of a Landing Page

You can say that you have a successful landing page when visitors take ACTION. Your goal is to make sure they make it to the end of the page where they click on your call-to-action (CTA) button/s.

Your landing page’s purpose is to encourage visitors to:

• Buy something
• Sign up/subscribe for something
• Visit another target page
• Visit a physical location
• Take some other action (that will fulfill your ultimate goals for this page)

Working with a Web designer and developer allows you to discuss your specifics when creating a landing page because it truly is one of the factors that can make or break your business in the online arena.

Buffer saw a 16% increase in landing page conversions when it changed its home page design.CLICK TO TWEET

Top Tips to Create an Effective Landing Page

Here’s a sample from WordStream of what an ideal landing page looks like and some samples of best converting landing pages…

Source: WordStream.com

1. Clean and Organized Design

Whether it’s making a purchase, filling out a form, downloading a PDF, or signing up for a newsletter, always make sure for a visitor to convert.

A smart use of the following will help you design attractive landing pages:

• Theme colors
• Eye-catching images or videos
• CTA button colors, placement, and size
• Menu, sidebar, and other widgets

Here’s an example from Hotels.com

Source: Hotels.com via Buffer Social

2. Clear Call To Action

The mantra of your landing page should be as simple as ‘ABC’: Always Be Closing.

Buy Now. Learn More. Sign Up. Contact Us. See Our Samples. These are just some of the CTAs that are pretty straightforward. What do you want your visitors to do? That’s what you should be asking them, persuasively.

Don’t distract them with lots of other requests.

Below is a sample from Pocket. Notice how your eye goes right to the CTA?

Source: getpocket.com via Kissmetrics

3. Detailed But Well Packaged Information

Rich and informative content will give your page an SEO boost and helps people who need to know more about your business before handing over their information.

READ COMPLETE LANDING PAGE GUIDE >>

Need guidance on crafting effective landing pages? We’re here to help! Our virtual assistant service will provide you with a dedicated web designer so you can see the most important features of your business come to life on PC, mobile, or tablet. CALL 1-866-596-9041 to learn more.

We would love to hear if these ideas worked for you! If you have questions or any website related success stories, please leave a comment below.