The Ultimate Guide to CPG Marketing

Welcome to The Loop! This month's topic is CPG Marketing. We'll explore the emerging trends and opportunities for CPG brands in digital marketing.

This content originated from The Loop, Coegi's biweekly email newsletter. Sign up to receive early access to exclusive content in your inbox.

How to Prepare Your CPG Brand for an Omnichannel Marketplace

Access our latest guide, The CPG Digital Marketing Playbook, to understand how to capitalize on an omnichannel consumer goods marketplace.?

After reading Coegi’s playbook you will understand how to:?

• Leverage the latest digital marketing and ecommerce trends?
• Create the optimal media mix by selecting the most effective channels for CPG advertising?
• Implement cookieless solutions to reach your target audiences at scale
• Measure the results of cross-channel CPG marketing campaigns

Take your CPG digital marketing strategy to the next level!

?Download the comprehensive guide below.?

Webinar Replay: How to Increase Consumer Trial & Repeat Purchases on Instacart

Delivery apps, like Instacart, offer robust first party targeting data allowing brands to reach in-market audiences. Food and beverage brands can leverage delivery app advertising to drive purchases and product trials while audiences are actively shopping.

View this webinar from Coegi and Instacart to learn more.

The Secret to Improving Marketing ROI?

Consumer products are often purchased on a regular basis. As a default, buyers reach for the same brands over and over again if they've had a decent experience.? With a distinct focus on sales, CPG brands can be tempted to steer a disproportionate amount of marketing budget towards pushing short-term conversions instead of driving long-term ROI by building brand affinity.? ?

Creating brand loyalists will pay dividends for your brand, long after marketing campaigns have run their course. To make this happen, we've outlined two simple, but effective, steps:?

1. Become consumer obsessed
2. Invest in outstanding creative assets

View the full article written by our Director of Marketing, Elise Stieferman, to learn more.?

Why Retail Media Is a MUST for CPG Brands

What exactly is retail media and how can brands use it to drive full-funnel results? Watch this video to understand the retail media boom and why it is a non-negotiable media channel for consumer brands in 2022 with insights from Coegi's Senior Account Strategy Director, Monica Herschelman.

What’s Trending in the Industry?

CPG Marketing: the good, the bad, the opportunity - The Drum, featuring Coegi’s Senior Account Strategy Director - Maggie Gotszling

Grocery stores are seeing changes in traffic patterns due to inflation - MarketingBrew

Connected packaging builds valuable digital experiences - SmartBrief

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