Ultimate Guide to Consumer Experience Online

Few years ago, it would take a while before a shopper made a decision on which brand to buy. But as time went by, technology gifted us with exciting innovations. Smartphones became more powerful than ever. It became faster, easier and it allowed people to have technology readily available in their pockets. Smartphones helped consumers in terms of deciding on which product to buy because of the reviews that can be seen online. Which is why it is essential to give your consumers a great impression of your brand for them to purchase your product.

Audience attention span is short

According to Microsoft, the average human attention span is 8 seconds. Which means that your brand’s message and idea should be executed clearly to your audience in 8 seconds or less, especially, when you are creating awareness for your brand. When you raise awareness, this is the stage where your customer knows nothing about you which is why it is very essential to make their first impression as positive as possible.

Make the online steps easy to navigate

Due to consumers short attention span, fewer steps it takes for a customer to work through your journey, the better the experience will be. Always put into consideration that if somebody has to click or tap twenty-five times to purchase an item versus the three taps or clicks it takes on a competitor’s page, chances are customers will discover that and shift to your competitor.

Always provide a great solution

Every stage of your customer journey needs to provide a solution for the customer at that moment in time. Not every stage is about selling. In fact, most of them aren’t. Put yourself in your customers’ shoes and try to think about the problems they want solved before, during and after buying. Your solution in every case is going to be different, so be prepared to be dynamic and adapt to your consumer’s needs.

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Consumer experience is one of the most shared experiences online. Great experiences spread like a heart-warming story – the type people will love. Bad experiences, on the other hand, spread like a wild-fire that turn everything in its path into ashes. In short, customer experiences shared online about your brand can either make or break your business. If you are ready to innovate your business online OMG Live can help you. Get in touch with us now at 09199123940 or email us at [email protected]