The Ultimate Guide to Aligning Your Personal and Professional Brands on LinkedIn: Boost Your Visibility and Credibility in the Professional World

We hope you enjoy these Growth Notes from the latest episode of?Social Media for B2B Growth Podcast . Host:?Michelle J Raymond ?and Guest:? MICHELLE B GRIFFIN ?- Michelle B Griffin Speaker & Author The fully accessible podcast is available - audio podcast with edited transcript and video with subtitles.

LinkedIn Branding Alignment

If you're struggling to align your personal and business brands on LinkedIn, feeling lost or unsure about how to showcase your expertise effectively, this article is for you. We will provide practical insights, actionable tips, and real-life examples to help you strategically merge your personal and professional brand, increasing your visibility, credibility, and success on LinkedIn.

It's just so important for your professional credibility to ensure you go back and invest and update your LinkedIn profile.

THE LINKEDIN?? BRANDING BOOK by #MichelleSquared is your resource on exactly how to do this. Buy a copy on Amazon.

Actionable Tips for Improving Branding

In a competitive professional sphere, it is essential to constantly look for ways to improve one's personal brand. Actively seeking feedback, conducting brand audits, and leveraging assessment tools are some of the ways to enhance brand effectiveness.

This allows individuals to gauge the performance of their personal brand and provides them with insights into areas that demand attention or improvement. This approach to evaluating personally and professionally involves a careful, methodical analysis of one's brand and serves as a solid progression towards a robust LinkedIn presence.

The Brand Squared System??

Step 1 – Mindset

·??????Know your reason - everything begins with knowing your reason for building your brand. Your reason will inspire you into action.

·??????Conquer your fears – we are hard-wired to stay safe even from perceived threats. Take comfort in knowing these are perfectly normal, and you have the antidote. Action breeds courage, clarity, and confidence. ?

·??????Believe you can – set out with a growth mindset. You are unique, and with visibility, opportunities will follow. Keep your focus on those you want to impact.

?Step 2 – Foundation

·??????Choose your goals – be clear about what you want to achieve. Put a stake in the ground and keep your focus. ?

·??????Build your brand – objectives, audience, identity and communication. Don’t skip over these foundational steps.

·??????Launch your strategy – your brand is the guard rails to keep you on track when you implement your strategy on LinkedIn and beyond.

?Step 3 – Fusion

·??????Align your brands – ensuring your personal and business brand is consistent and cohesive across platforms is essential.

·??????Implement on LinkedIn – take full advantage of LinkedIn's many features, tools, and places for branding opportunities.

·??????Refine over time – refine your brands as you learn and evolve. Your brand can grow with you, and it’s OK not to be perfect while you figure it all out.

?Step 4 – Multiplier

·??????Find your partners – create a referral circle for you to give and receive opportunities. Always look out for new partnerships that you can form with those that have similar values.

·??????Build a community – create meaningful relationships at scale. Nurture these relationships and look for ways to work together to make a more significant impact. ?

·??????Amplify your brand – having others act as your brand ambassadors will help you reach new audiences to expand your community. Always look for “the power of two” opportunities.?

Summary:

• Cultivating a progressive mindset empowers your personal brand to reach its full potential in an ever-evolving marketplace.
• Unravelling your inherent 'why' on LinkedIn can catapult your professional trajectory and visibility in this vast networking platform.
• Gaining insights into your target audience enables you to formulate personalised communication strategies that drive engagement and brand loyalty.
• Streamlining your brand presence across multiple platforms can amplify your reach and ensure a consistent, meaningful, and impactful touchpoint with your audience.
• Implementing novel techniques in your branding strategy can invigorate your brand identity, leaving a lasting impression among potential customers or collaborators.

Want to discuss how to implement these steps into your LinkedIn Content Strategy and LinkedIn Profile? Send me a message; I’d love to hear from you!

Cheers

Michelle

Michelle J Raymond ?is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn.

Her mission is to do “Good Business with Good People.”

Are you looking for a competitive advantage to leverage LinkedIn to achieve your business goals?

My services -

• LinkedIn for B2B G.R.O.W.T.H Masterclass - foundation training for everyone.
• LinkedIn for B2B Community Building Masterclass - advanced training to set your Company Page Admins up for success.
• LinkedIn Profile Recharge for Founders

Learn more about the services?here .

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