The Ultimate Guide to AI Marketing in 2023

Artificial intelligence is a need if you are to keep the lifeblood of your business running. In the modern competitive business landscape, getting as close to the hearts and minds of your customers is the only way to thrive and stay afloat.?

It is essential for modern businesses to leverage AI to formulate more strategic marketing plans. In this article, we will provide you a comprehensive guide on what AI marketing is, what its real-world applications are, and how it affects various industries.?

The Use of AI in Business

AI enables marketers to obtain on-point insights into the preferences and behavior of their customers. AI provides them information on everything else related to how they consume services and products. It allows marketers in on the type of personalized experiences that satisfy customers so much that they continue to buy and patronize businesses.?

AI is pivotal in driving business success and profitability besides fostering customer loyalty. As companies can match and even exceed customer expectations in terms of service delivery, product quality, and touchpoint experiences, sales revenue keeps flowing in. It is almost guaranteed that satisfied customers will be more than delighted to continue purchasing from businesses that offer high-quality services and products. To boot, they are also more inclined to share their happy service and sales experiences with their friends and family and to persuade them to give the business a try as well.?

What Is AI Marketing?

Marketing employing AI effectively automates data gathering and behavioral targeting to assist businesses accomplish their goals. As it is implemented in digital channels, it eliminates the element of human bias. The information collected is more realistic and objective in uncovering actual consumer preferences and behavior in the online realm.?

Data collection and processing with AI are brought about by computers using programmed algorithms. Information is collected from consumers’ behaviors as they follow content, react to online and affiliate marketing offers, and respond to content and social media posts. Moreover, AI automatically reaches out to prospects or customers who exhibit a particular behavior. This type of behavior targeting becomes a possibility with tech platforms, tools, and analytics.?

AI tools instantly employ whatever data they gather and communicate via tailor-fit messages right at the point of contact without losing any time at all and without needing marketing personnel to trigger the response. It is an efficient and responsive way to deal with your customers and guarantee satisfaction. The other uses of AI marketing are media buying, data analysis, content generation, automated decision-making, natural language processing, and real-time personalization.??

Applications and Examples of AI Marketing in Modern Businesses

From data gathering to analysis, AI offers relevant marketing intelligence for marketers to help them serve their customers in the best way. With the use of central AI-enabled platforms, it is a lot more convenient to leverage such marketing intelligence so that marketers can instantly make decisions that are data-driven.?

Marketers can reach out to more of their target segments at the appropriate time and with the most impactful tailor-fit messages that are optimized to invoke the desired action. In addition, following are some instances of how AI marketing is employed in modern businesses:?

1. Data analysis

This is the crux of AI. Predictive analytics is implemented on data that you obtain not only from traditional metrics, but also from inbound communications, consumer engagement, new business generation, and any other inputs from other communication channels. The metrics you would probably come across include views and clicks, time-on-page, purchases, and email responses. These provide marketers actionable insights that allow them to make data-driven decisions and tweak their campaigns accordingly.?

To put it simply, the algorithms employed in AI not only predict results, but also aid marketers act on the predicted results. Predictive analytics indicate likely consumer behavior according to past data, and prescriptive analysis consequently directs marketers where they have to go and what they have to do to boost their standing in their customers’ favor. This type of technology improves your strategy considerably, moving from simple automation towards “proposing” recommended action and even performing strategic action.?

2. Natural language processing

This is implemented in image and voice recognition technologies. AI is now actively employed in voice search and speech recognition functionalities across various products, platforms, and services. Numerous companies tap the capabilities fostered by major IT giants such as Apple, Google, and Amazon rather than creating their own technology.?

Virtual personal assists driven by AI technology allow image and voice search optimized sites to get a good volume of organic traffic of prospects and customers with high purchase intent. Alexa and Siri as well as other speech-powered technologies are more and more reliable in directing consumers towards the services and products that they are looking for. Some instances of success in AI marketing are Domino’s and Patron Tequila’s voice activated ordering system through Alexa and their own voice-bots.?

3. Content creation and real-time personalization

It used to be that there were people responsible for crafting and sending content to a business’s target market. This is not a big concern if you are only talking about a single generic content that you just copy-paste to respond to an inquiry from a prospect or customer. Today, however, it is all about getting personal in your online interactions and engagements.?

You can definitely hire people to “man” your customer touchpoints, but you will obtain efficiencies when you employ AI for personalization and content creation. This, however, is not always foolproof and effective. High-quality content is still best created by the marketers with AI offering valuable data insights and analytics for fast and smart content creation.?

Content generated by AI churned out by writing programs has resulted in success in many industries such as financial services and sports. In most cases, AI-curated content works with greater efficiency in serving up “recommended” content according to historical and current customer data. Home Depot and Lufthansa have utilized this type of AI technology in setting up personalized experiences for their customers.?

Why You Need to Leverage AI in Marketing

Leveraging AI is a great way for marketers like you to obtain valuable insight into customers’ minds to know them better and improve their experience with your brand. It is the only way for you to flow your lifeblood and consequently boost your ROI on every customer touchpoint.?

AI enables you to understand your market better so you can set up unique content, formulate personalized marketing campaigns, and provide more responsive smart solutions to their requirements. All these are accomplished without adding to the load of your workforce.?

As technology successfully mimics how the human brain works, AI lets you tap into rich data sources to significantly better the way you serve and delight your customers. The improved customer experiences establish a bond between your brand and your customers that is sufficiently strong to boost consumption and nurture loyalty. More meaningful interactions and lasting relationships with your customers will be achieved with strong AI systems – further resulting in long-term profitability for your company.?

Conclusion

For marketers like you, Inqline’s Data Science Autopilot is the perfect solution for all your problems. It allows you to segment your customers, estimate their lifetime value, and predict if they are likely to churn in the near future.?