The Ultimate Game Plan you need to Show Up in front of YOUR Clients ↓ ↓ ↓ ↓

If you are a founder, coach, consultant, or busy business owner,

and your business isn’t generating you consistent leads,

it’s time for a reality check.

Boss, you might be doing everything right on paper,

but if your personal brand is invisible → you are in BIG Trouble.

(Side Ranting: It's 2:07 AM and just after creating a cheat sheet I am writing this newsletter. I could have watched a movie or started a series but I am doing it. This is exactly what's going on in my mind while writing this piece of content...ahhhhh)

Okayyyyy

Back to the topic :)

You wake up every day and with excitement, you see your email.

And it's empty. No LEADS. Soooo Sad, right?

You dream of scaling your business but

with every passing day you are more frustrated.

Boss, you are hustling hard but the leads aren't just rolling in.

You might even be thinking,

"What am I doing wrong?"

SPOILER ALERT: It's not just the algorithm.

Here's the deal: If you are not actively building your

PERSONAL BRAND on social media

especially on LinkedIn

You are missing out on a bulk of opportunities, boss.

Imagine LinkedIn as a networking event where

everyone is looking for, obviously,

NETWORKING.

If you're not there, waving your flag

(or at least a really cool banner)

they'll never know you exist.

[Again my inner thoughts prevail: When was the last time I went to a real networking event in my region? Well, I can't remember as far as I can. Ummmmmm.....I think it was before COVID in the end of 2019 before lockdown)

Okay I am back to the topic :)

So, focus on building a really cool personal brand.

And if you can't do it on your own you can take my help.

Yayyyyy

Let's move forward

Most of you guys, just post once a week and think

"Oh, I have done my part now it is going to viral"

Wake up, Boss

The biggest reason your Ideal Clients are not coming to You?

Well, You are inconsistent.

Ahh I said that.

And when you do post?

If it's low-effort content like copying and pasting

from ChatGPT with loads of Emojis,

You're not just wasting your time;

You are actually shouting in the void.

"Hey, look at me. I am here" But no one is listening

because they can't relate to what you are saying.

Boss, your audience wants to connect with YOU -

not some generic version of yourself

that could belong to anyone.

It's harsh but it's truth :)

What keeps your ideal clients up at night?

what challenges do they face that only YOU can solve?

When you speak directly to their pain points and aspirations,

that's when the magic happens.

Game Plan :)

So, here's the game plan I am gonna give you

and I am also playing this game to my LinkedIn now.

→ First and Foremost, Show Up Like you Mean it

Commit to posting 2 to 3 times a week at least.

Make it a non-negotiable part of your routine.

→ Infuse your Personality

Don't just share the information and information.

Share YOUR insights too. Use stories from your

Life that tell who you are.

→ Know Your People

Boss, understand your Ideal Customer/Client Profile (ICP)

What are their dreams? Their Fears and Desires?

Create content that speaks directly to them.

(Just Like I am creating one for YOU - my ICP, lol)

→ Engage like you care

Obviously, I think I can't emphasize on this much.

Because building relationships like

genuine relationships are sooo

IMPORTANT.

In short, Respond to comments on your posts nicely and politely

and engage with others' content and appreciate them :)

→ Be Real

This thing I have learned now is that I don't need to follow

others and try to imitate them. I can be Myself totally.

And now I am creating content that I feel

I need to create or write.

[Inner thoughts: Aqsa, that's why you are still writing this article so late at night. Because You have started to be yourself. I appreciate that.....]

Boss, be authentic and be real.

Share your journey - the ups, and the downs,

and everything in between.

Because people love to hear about people

not the perfect ones - The ROBOTS.

So, now I am wrapping up by sayin this:

Building a personal brand doesn't have to be

overwhelming or boring. You can start small and

aim high, higher, and highest. Ahha!!!

Because I came up with a new formula :)

Consistency + Authenticity = Leads

So, stop hiding yourself and YOUR story,

and start sharing and shining.

Your Future Clients are waiting for YOU to show up.

And with this I am signing off.

Cheers :)