The ultimate formula for your "About Me" Page

"Tell me about yourself" Seems to be the most difficult question for many people. Whatever the context is - Job interviews, Joining a group, In a friendly meeting... Yet everywhere we go, We are required to answer this question or introduce ourselves in some sort of way.

On websites, a dedicated page is even called "About me/us"

On Linkedin - Summary/About me

On Instagram, Twitter, Tiktok-- Bio

On Youtube - Description

Even on WhatsApp... Header and in a group, They tell you "Please, introduce yourself" as if the politeness will take away your anxiety.

And while that can leave you blank momentarily, I can Imagine what goes through your head. What part of my story is relevant in this context? What do they really want to know? How do I sell myself in the best possible way? Who am I really? (This one is me. I have asked myself this a few times now).

Understandably the fright behind this question is the weight it is known to carry. This question could "make or mar" you.

As a copywriter, I learnt early how to sell services and products the right way. The last thing I learnt was how to market myself after it had cost me a fortune. And it is still a continuous process.

And I know a lot of people face this same issue. So I bring you (Drum rolls...) The ultimate formula to write a captivating about me page that endears your reader to connect with you.

You probably already know that the About Me page is the second most viewed page on your website, after your home page.

There is one thing we are all constantly trying to do. Sell something. Life is sales! You sell yourself to your partner, to your friends, You sell yourself to your boss, to your job, to your clients... All of us are constantly selling. Especially you who think you are not and are just being yourself. You are selling that. And if there is one way to sell anything to anybody is to build trust!

Now how do you effectively communicate this trustworthiness to people reading about you for the first time?

Step 1: Have a clear Personality in mind

People have this illusion that they can show the entirety of their personality on a platform - Be it your social media or Website. This is false. The only place you can do that is in reality, otherwise, identify the personality you want people to know, the story that reinforces that, and focus on introducing that persona. This does not mean you are fake.

The main goal of an about page is to share your story with your readers in such a way that it establishes an emotional connection with them and tells them why you are in the best position to help them.

Your mission, vision and core values listed on that page will do little of this trick and that is why personal brands and websites have more advantage over corporate brands. (But don't worry, there is a way around it.)

When prospects can see themselves in your story, identify with your mission and visualize their own potential for success through your personal journey, they begin to form an unknowing alliance with your brand.

Here, I am sharing with you my tested formula for a memorable "about me/us" page for personal brands and corporate brands. Remember that you can use this pattern for any self-introduction and stand out. And how about your @Linkedin About Me section? A one-way!

Let's Go!! (If you are interested in corporate brands only, skip "for personal brands")

For Personal Brands

Every About page for a personal brand should include these 6 things

1. A strong Headline: This is undoubtedly expected. Its primary objective is to ignite inspiration in your readers and provide them with an understanding of your brand's essence, rather than solely focusing on your products. You can choose to create a single headline or opt for a main headline accompanied by a subheadline. Regardless, the key is to evoke an immediate sense of connection and motivation for readers to delve deeper into your story.
2. Introduction: This section serves to share your mission and provide readers with a clear understanding of your purpose. Communicate what sets you or your brand apart, emphasizing your uniqueness, distinctiveness, or special qualities - why readers should choose to engage with you rather than your competitors. Grab that connection early.
3. Your Story: So this part will depend on your brand personality. You could write it as a story that spans your whole personal origin story and how it led you to where you are today, or you could write it as a detailed bio that focuses on your experience and accomplishment. There's no right or wrong length for how much you should share. People will always read an interesting story to the end. Just remember that the objective here is to present a narrative that relates to your mission and vision.
4. Your Method: This one is completely optional, but if the method or approach that you use in your products or services requires additional education or explanation, then here is where you could expand on it. Because while it may make sense to you, your prospects may be a little unclear on what that actually means. If it's a process you developed yourself, this is a great place to explain your unique philosophy and approach. A great example is Sam Szuchan where he explained his 6-step process for creating an amazing LinkedIn profile.
5. Coming up on No 5 is your Authority: This is the ideal section to incorporate supplementary elements that enhance your credibility, such as your content, press mentions, or notable platforms where you have been featured. If you maintain an active blog, possess a significant social media following, or have garnered recognition from authoritative websites, podcasts, or speaking engagements, this is an excellent opportunity to showcase your most noteworthy achievements. You can mention brands you've worked with, results you've obtained (note that a bit of this should also reflect on your home page), and a few testimonials and reviews.
6. Last but not least, Your call to action: Always let your readers know what the next step is, how they can work with you, or what they can do to get started. If you offer a range of products or services, finish with "Here's how I can help you" and you can feature your best service/product here, offer them a free resource or invite them to set up a call with you, or whatever action you want them to take next.

Did this help you? Check your About page and tell me if you need a revamp.

For Corporate brands and Organizations

Your ultimate goal should be to see your About page to humanize your brand. That is why I said the personal brands have better advantages here. You need to inspire the reader with your collective mission and vision and showcase the people behind the people, practises and values that are behind the organization.

Here are the steps:

1. The headline: Most organizations start out with straight forward "About us" and then go further to quote their mission, vision and core values. I don't recommend it. With technology savviness and digital competition increasing by the day, always find a way to stand out. The header is where you should establish your brand vision or USP with an awesome headline.
2. Your Mission: Here, articulate your brand's mission and provide readers with a concise overview of how your products and services align with that mission. It is an opportunity to challenge existing norms or address specific industry issues that you have identified.
3. Your Story: This section presents an opportunity to provide a comprehensive timeline or narrative of the organization's inception, growth, notable achievements, and milestones. Showcase how the brand has evolved over time. Additionally, it is a chance to outline the grand vision the brand is striving to achieve. If the brand is closely associated with a public figure, such as a founder, a group of friends, or a family, this is also a suitable place to feature their personal/founding story. Mailchimp did this well.
4. Method: This is where you can introduce or expand on the more unique attributes of your organization. Things like company values, working culture, or a behind-the-scenes look at your company. People want to like whom they vibe with. Here is a good place to show that employees and clients matter.
5. Team: Numerous studies have shown that customers appreciate organizations that prioritize and value the contributions of their employees. Being able to put names and faces to the brand will make the experience more personal and this is why you need to make sure that more than half of your team have good personal branding. Oftentimes, customers check them out.
6. Again, Last but not least, your call to action: This is where you feature your best products/services and let your reader know what the next step is to get started. For a small business, do not forget to throw in some reviews here too.

Alright! And that is all about this proven formula endorsed by the legend, Alex Cattoni herself. Is this too much?

Remember that Irrespective of your niche, industry, or business type, your About page holds significant value as it provides prime real estate to captivate your customers by showcasing authenticity and realness. You can't compromise on crafting it right.

That is why I am here. to give you a pristine copy that captivates your ideal audience, Creates irresistible brands and drives bookings/sales. Send me a DM today to transform your website into a revenue Powerhouse.

Which of these points are you going to implement on your page? I'd love to know in the comments section.

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Until next time, Write well.