The Ultimate Digital Marketing Strategy for Real Estate Business?
Dev Kataria ↗?
Digital Marketing Lead @Geetanjali Homestate | Proptech | Performance Marketing | Lead Generation | Growth Marketing | MBA (Markeitng) - NMIMS Mumbai
Strategies that Realtors can use to maximize leads... Today many realtors and brokers undervalue the critical role of digital marketing in the real estate business.
Not only does digital marketing promote brand awareness, but it also keeps the brand unique among competitors.
Undoubtedly, the real estate market is saturated. How can you stand out from the crowd? Here are proven strategies that realtors can use to get more leads.
1. User-Friendly website
According to statistics, over?40% of real estate website visitors come from mobile sources.?
So if your website is not properly optimized for mobile use, you might be leaving a lot of money on the table.?
A mobile-friendly website should include the following features.?
Implement a live chat feature. People are always on the lookout to ask questions.?
Be sure to be available whenever you’re needed.?
?2. Pay per click advertising
Pay Per Click Advertising, also called PPC, is a digital marketing strategy popularly integrated by real estate professional business owners.
Pay-per-click ads are used to directly target potential leads.?
The main benefit of a PPC advert is that you’re not going to get charged until someone clicks on your ads. According to research, marketers average over 2.47% conversion rate with Adword.?
PPC algorithm targets those who have searched for terms related to the service you’re offering from Google or similar search engines.?
3. ?Content marketing
Content marketing is the hallmark of a responsive real estate website. A mobile-optimized, highly responsive website with no valuable content is a total waste.?
Content marketing is a critical part of SEO and the best way to have your website indexed.?
Website content helps you build credibility, reputation, and connect with the audience.?
Write articles, guides, and reviews that’ll help them make informed home-buying decisions. In a nutshell, your website content must solve a problem and answer a question.?
4. Host Virtual Tours
Virtual tours of the home are incredible pieces of content in a successful digital marketing strategy. Not only do these tours share video content – which?generates 49% revenue faster for marketers than non-video users– but a potential client can get an idea of what a home really has to offer them.
Purchasing a home can be difficult, and as a real estate expert, your job is to make the home buying journey as easy as possible for your clients.?Andrew J Carr shared some of the more critical qualities realtors should try to include in successful virtual tours, such as:
5. Prepare a Social Media marketing strategy
It’s one thing to post real estate-related content on your Facebook account every once in a while, but a full-fledged?social media marketing strategy is what truly yields the results you’re looking for. Some ideas of useful content to post on your social media channels include:
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If you're experienced in digital marketing, you may realize just how difficult it can be to create a social media strategy and to post regularly across all channels. However, tools like Buffer are designed to help make social media content development and scheduling simple and clear.
The most important rule of thumb for developing a social media strategy for your real estate business is to share varied content. Although sharing listings is an important factor of your digital strategy, you want to make sure that your content is useful for a broad audience, not just leads in the market for a new home.
?6. Create email campaigns
Emails are one of the most converting digital marketing strategies in the real estate world.?
They allow you to connect, engage, and compel with your new leads while keeping existing customers interested in your service.?
According to a?recent report, 86% of consumers would prefer to receive emails.?
Always make sure that the content you create is relevant to what the audience is looking for.
7. Invest in SEO
Implementing a powerful SEO strategy will scale your website to the top of the search engine result.?
Unfortunately, search engine algorithms keep changing day by day. That’s why you should always stay updated on changing algorithms.
It’s important to spend more time on SEO than ever. Keywords are an integral part of SEO. They are what users use to search for information online.?
Always do keyword research and have them added to your articles and blog posts. Other SEO elements to consider include –?
Update your blogs regularly.?
8. Provide Proof of Your Success ( Testimonials or reviews)
You can tell potential clients a lot about the work you can do to help put them in their dream homes. However, this only means so much coming from you. If you really want them to trust you, you'll need to show proof from the clients you've already helped.?Social proof?is one of the most effective marketing tactics out there, and is something you need to include in your digital marketing strategy.?
People want to see that your services have actually helped people like them. Encourage your past clients to leave reviews that you can show on your website or on local forums and your Google My Business profile. In addition to reviews from your past clients, you should also provide details about any award you've received if you have them. You want clients to know what you've achieved in your career and that you're well-respected in the industry.
9. Encourage a two-way conversation
Real estate and digital marketing go hand-in-hand. Digital marketing for real estate allows developers to not just speak to their consumers, but also to listen to them in return. This unique opportunity for a two-way conversation is crucial for building consumer engagement. To be able to have a meaningful conversation, developers need to understand exactly who their audience is, where their interests lie, and sub their concerns are. In the context of the current Indian audience trends, real estate developers can only reach out to the next billion Internet users once they look beyond the urban metros.
While a complete shift from traditional marketing to digital marketing for real estate is not going to happen anytime soon, real estate developers have notably increased their digital marketing budget over the past year. In 2015, statistics showed a 25 percent increase in marketing spending across the property sector, with an estimate of over 600 crores spent on digital marketing for real estate. One of the factors that influenced the budget increase is consumer behavior, and with new improved numbers showing up for the forthcoming year, this scale in the marketing budget will only go up.
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