The Ultimate Customer Engagement Tool

A recent study from Dartmouth’s Tuck School of Business highlights how powerful mobile apps have transformed retail engagement. Unlike websites, which serve as transactional touchpoints, mobile apps foster deeper customer relationships, drive loyalty, and significantly increase purchase frequency. Research shows that retail app users make purchases 33% more frequently than non-app users and spend 37% more per transaction. Businesses that deploy effective app-based engagement strategies also see higher retention rates and stronger brand loyalty. In short, if you want to turn one-time shoppers into loyal customers, a mobile app is the way to do it. Read Blog.