The Ultimate Content Production Line (To Get Your Blog Ranking Quickly)
Andrew Dunn
COO at Rampd | 300+ Startups Helped | Zero To Your First Million In Revenue. Posts about marketing, systems, and scaling small businesses into big ones.
Use This Content Production Line To Get Google To Notice Your Website
Content creation is crucial to the success of any online business. Creating quality content that resonates with your audience and helps establish you as an authority in your niche is a time-consuming process. However, with the right tools and processes in place, you can streamline the content production process and get blog articles out faster.
In this newsletter, I will be teaching you how to build a content production line that will save you time and effort while producing high-quality content.
As a blogger or content creator, you know that the key to success is consistency. The more high-quality content you produce, the more traffic and engagement you will get.
However, producing quality content consistently can be a daunting task, especially if you don't have a streamlined process in place. By learning how to build a content production line, you will be able to produce high-quality content faster and more efficiently, allowing you to focus on other important aspects of your business.
I pieced this content production line together with trial and error over a few months. Now I have perfected it, use it to smash out articles every week, and want to share it with you, so you can do the same.
If you are tired of spending hours creating content and want to streamline your content production process, then this newsletter is for you. By following the steps outlined below, you will be able to build a content production line that will save you time and effort while producing high-quality content.
Systems are the best way to get your website ranking higher and pull in some serious cash with it. Here’s how I did it.
Key Takeaways:
Let's dive deeper into each of these steps.
Here Is The Ultimate Content Production Line To Get Your Blog Ranked
Step 1: Use keyword research tools to find keywords to target in your content.
Keyword research is an essential part of content creation. It helps you identify the terms and phrases that your target audience is searching for and allows you to create content that meets their needs.
Keyword research tools like?Ahrefs , SEMrush, and Google Keyword Planner can help you identify the most relevant and high-traffic keywords for your niche. (I love Ahrefs, personally. Check out our last newsletter on how to use it properly.)
Once you have a list of keywords, you can start creating content around them, ensuring that your articles are optimized for search engines and will rank higher in search results.
Step 2: Use AI-powered content creation tools like Jasper or ChatGPT to help you write your articles.
Artificial intelligence (AI) has revolutionized the content creation process. Tools like?Jasper ?and ChatGPT use natural language processing to generate high-quality content that is similar to what a human writer would produce.
These tools can help you save time and effort when creating content, allowing you to focus on other aspects of your business.
However, it's important to note that while these tools are helpful, they should not be used to replace human writers entirely. It's essential to review and edit the content generated by AI to ensure that it meets your standards and aligns with your brand voice.
The thing you have to keep in mind when it comes to writing articles is EEAT.
Google's EEAT formula stands for "Experience, Expertise, Authoritativeness, Trustworthiness". It is a set of criteria used by Google's search algorithm to evaluate the quality and reliability of web pages and determine their ranking in search results.
That means you can directly use content that ChatGPT or Jasper spit out, but Google will still judge it on if it is the best fit for what people are searching for. Most of the time, they are looking for articles from people with authority, and authority takes time to build — hence why you need a content production line!
Step 3: Optimize your content using an SEO tool like SurferSEO.
Search engine optimization (SEO) is crucial to the success of your content. By optimizing your articles for search engines, you can increase your visibility and drive more traffic to your website.
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SurferSEO ?is an SEO tool that can help you analyze your content and identify areas for improvement. It provides you with a list of on-page optimizations that you can make to improve your article's ranking in search results.
By using SurferSEO, you can ensure that your content is optimized for search engines and will rank higher in search results, driving more traffic to your website.
Once you have your blog written, make a content editor using your keywords. Then paste your blog in and see what score you get. Then add words into your headers and content article until your content score gets up into the green.
There’s no magic number that says your article will rank if you achieve it, but the higher the better. And if you don’t have pictures in, your score will jump once you add them in after.
Note?Optimizing your blog takes the most time — especially now that we have AI writing tools to do most of the heavy writing. If you are just starting your blog, you want to get as many posts up as quickly as possible so that Google can start crawling and cataloging your site.
This is when you want to make MVP posts.
MVP stands for the most viable post. That means you want a post that has all the SEO words on there, has a Surfer score of at least in the 70s and has a few images. Use this content production system to pack as many MVP blogs as possible in the shortest amount of time onto your site.
You can come back and super-optimize them later. For now, get them online so Google can do its thing.
Step 4: Add images, meta descriptions, headings, image tags, a table of contents, and links to your other content.
Adding visual elements to your content can help make it more engaging and appealing to your audience. Images, tables, and infographics can help break up the text and make it easier to read.
Meta descriptions and headings can help improve your article's visibility in search results and make it more scannable for readers. Image tags can help improve your article's accessibility for visually impaired readers, while a table of contents can help readers navigate long articles.
Additionally, including internal and external links in your content can help improve your website's authority and drive more traffic to your site. Get an add-on or a tool like LinkWhisperer which will make internal (SUPER IMPORTANT - See our newsletter on Siloing) and external linking easier.
Step 5: Repurpose your content into different formats like videos, infographics, or podcasts to reach a wider audience.
Repurposing your content into different formats can help you reach a wider audience and drive more traffic to your website. Videos, infographics, and podcasts are all popular formats that can help you engage your audience and provide them with valuable information.
By repurposing your content, you can create multiple pieces of content from a single article, allowing you to reach different segments of your audience. Additionally, repurposing your content can help improve your website's SEO by providing more opportunities for backlinks and social shares.
And speaking of internal linking in step 4, you’ll want to create all kinds of blogs around your main keyword (siloing, again). Use Ahrefs to find all kinds of related keywords, use this content production line to bang out a bunch of MVP articles, and
Final Thoughts
Building a content production line can help you streamline your content creation process and produce high-quality content faster and more efficiently. By utilizing tools like keyword research tools, AI-powered content creation tools, and SEO tools like SurferSEO, you can optimize your content and improve your website's visibility in search results, driving more traffic to your website.
And speaking of internal linking in step 4, you’ll want to create all kinds of blogs around your main keyword (siloing, again). Use Ahrefs to find all kinds of related keywords, use this content production line to bang out a bunch of MVP articles, and then internally link all of them.
Google loves internal linking.
Additionally, adding visual elements to your content and repurposing it into different formats can help you reach a wider audience and engage your readers on multiple platforms.
By following the steps outlined in this newsletter, you can build a content production line that will save you time and effort while producing high-quality content.
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