The Ultimate Checklist To a Rockstar Media Interview
Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. Now is the time to capitalize on that success. A great interview will help you not only share information about your company but also build a positive relationship with the press.
- You Know Your Goal and The Information You Want to Communicate
- Before the interview, make sure you are clear on what you’re talking about. Are you talking about the results of a new study, announcing the launch of a new product or business?
- Write down your goal with notes about what you want to discuss.
- You’re Prepared for the interview. You know the
- Date
- Time (and time zone if it’s a phone interview). Arrive early, at least ten minutes, and be ready to wait.
- Venue. Is the interview face to face, Skype, or on the phone?
- Reporter’s Name
- Reporter’s contact information including cell phone and email.
- If the interview is on the phone or Skype, make sure you’ve turned off all potential distractions.
- Your cell is on silent
- Your dog is on the other side of the house
- Your children are at school or with a care provider
- Eliminate all distractions.
Rather get tips via video? Check out my best tips for conducting a rock star interview!
- You are familiar with the reporter. You know their:
- Audience
- Tone of their work
- Past work on your subject or for your industry
- Opinions/stance on industry issues
Read more on my blog also get a FREE PDF chock full of even more media tips!