?? The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING USP into the Marketing of a CHARITY BUSINESS!

?? Generate Far More Leads!

?? Transform Your Leads into Sales!

?? Finally Charge What You’re Worth!

Welcome to part 6 of my 10-part series on "How to create an absolute standout difference in your sales and marketing".?

Every Monday, Wednesday, and Friday, I'll share our most battle-proven industry-specific templates for instantly setting your business apart from the competition.

Look, 99.9% of businesses in your industry have absolutely nothing uniquely different about them. They all market themselves in exactly the same way and say the same boring things:??

?? "We provide the best service and after-sales support"??

?? "We’ve been in business the longest and are highly skilled"??

?? "Our prices are competitive"??

Blah blah blah… (yawn)

?? Here is the answer - are you sitting down?

After working with hundreds of businesses to make radical shifts in their marketing, we have discovered the formula for rapidly setting your business apart.?

The formula is:

- An IRRESISTIBLE OFFER?

- BONUS INCENTIVES (that exceed the value of your service)??

- RISK REVERSAL ?

- A FREQUENCY MAXIMISER

- A REVENUE MAXIMISER

We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).

Here are examples from the Charity Business Unique Selling Proposition Cheat Sheet:

Bonus Incentives:

1. Matching Gift Programs: Partner with corporations to match donations, effectively doubling the donor’s contribution.

2. Donor Recognition: Offer different levels of recognition for donations, such as placing donor names on a ‘wall of honor’, both online and at the charity’s physical location.

3. Exclusive Updates: Provide regular, exclusive updates to donors on how their money is making an impact, possibly through a newsletter or a private digital forum.

4. Gifts that Give Back: Offer ethically-sourced, branded merchandise where proceeds go back into the charity’s work.

5. Donor Networking Events: Host special events, either virtual or in-person, where donors can network with each other, increasing their business contacts while supporting a good cause.

6. Educational Content: Offer access to exclusive webinars or workshops on topics like corporate giving and sustainable business practices.

7. Sponsorship Opportunities: Allow businesses to sponsor specific projects or events, giving them publicity in return for their donation.

Risk Reversal Options:

1. Donation Refund Policy: Allow donors to request a refund within a certain period if they feel their donation hasn’t been used as intended.

2. Transparent Reporting: Ensure detailed reporting on how funds are used, offering donors peace of mind and a clear understanding of the charity’s work.

3. Donor Surveys: Regularly survey donors for feedback and show how this feedback is shaping the charity’s work, which can reassure donors of the charity’s commitment to effectiveness and transparency.

Encouraging Repeat Donations:

1. Donation Subscriptions: Set up a subscription-based donation where donors can opt to give a fixed amount at regular intervals.

2. Reminders for Special Occasions: Implement a system to remind past donors to contribute on special occasions, such as holidays or anniversaries of their first donation.

3. Loyalty Programs: Introduce a loyalty program where donors accumulate points for each donation, which can be redeemed for various benefits.

Recurring Revenue Products:

1. Corporate Partnership Programs: Create a structured corporate partnership program with different tiers, offering businesses ongoing recognition and partnership benefits.

2. Sponsor a Day/Campaign: Allow individuals or companies to sponsor a specific day or campaign that aligns with their values, ensuring regular income during those periods.

3. Membership Clubs: Establish a membership club with a recurring fee that offers members special privileges, such as insider information, early access to events, and exclusive networking opportunities.

4. Cause-Related Marketing: Offer a program where businesses can collaborate on marketing campaigns, with a portion of their sales during the campaign going to the charity.

5. Grant Writing Workshops: Offer paid workshops on grant writing and other fundraising strategies for smaller NGOs or community groups.

Each of these suggestions can be tailored to address the specific interests and problems listed by the clients, such as "corporate giving," "tax write-offs," and "making a positive change." By aligning the charity's offerings with these interests, the charity can make donating an attractive option that offers value beyond the monetary contribution itself.

?? To access the entire Charity Business Cheat Sheet, simply add a “Yes Please” in the comments below and I’ll send it straight to you.

?? Want The Custom Checklist For Your Industry And Business?

Comment with your industry, and I'll send the tailor-made template straight to your inbox!

#CommentBelow ?? and #TransformYourMarketing with a #WatermelonStrategy! ??