?? The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING USP into the Marketing of an Information Provider business!
Nathan Wade
I Help Select Businesses to Achieve 2 Important outcomes ? Generate more leads within 90 Days ? Install a Game Changing Point of Difference. For more information, check out the video in my feature section below.
?? Generate Far More Leads!
?? Transform Your Leads into Sales!
?? Finally Charge What You’re Worth!
Welcome to part 9 of my 10-part series on “How to create an absolute standout difference in your sales and marketing”.
Every Monday, Wednesday, and Friday, I'll share our most battle-proven industry-specific templates for instantly setting your business apart from the competition.
Look, 99.9% of businesses in your industry have absolutely nothing uniquely different about them. They all market themselves in exactly the same way and say the same boring things:
“We provide the best service and after-sales support”
“We’ve been in business the longest and are highly skilled”
“Our prices are competitive”
Blah blah blah… (yawn)
Here is the answer - are you sitting down?
After working with hundreds of businesses to make radical shifts in their marketing, we have discovered the formula for rapidly setting your business apart. The formula is:
We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).
Here are examples from the Information Provider Unique Selling Proposition Cheat Sheet:
Bonus Incentives:
Exclusive Workshops/Webinars:
Personalised Consultations:
领英推荐
Extended Access Period:
Risk Reversal Options:
Money-Back Guarantee:
Free Trial Period:
Performance-Based Guarantee:
Increasing Repeat Purchases:
Subscription Plans:
Tiered Membership Levels:
Regularly Updated Content:
By combining these incentives, risk reversal options, and strategies to increase purchase frequency and develop recurring revenue, an equipment provider can create an attractive and competitive offering that is hard to refuse. These suggestions should not only attract clients but also build a solid foundation for long-term loyalty and revenue growth.
To access the entire Information Provider Cheat Sheet, simply add a “Yes Please” in the comments below, and I’ll send it straight to you.
?? Want The Custom Checklist For Your Industry And Business?
Comment with your industry, and I'll send the tailor-made template straight to your inbox!
#CommentBelow ?? and #TransformYourMarketing with a #WatermelonStrategy! ??
Change mindsets, become a Voice of Brilliance in your space | We lead the conversation so you’re the expert | Your podcast builds authority | We handle the tech to publishing | Learn more in the "FEATURED" section below
11 个月Incredible insights Nathan Wade. This cheat sheet is a game-changer!
Transformational Coach: Possibilities, Inclusion & Leadership | Author | Behavioural change Consultant | Expert in moving past #ImposterSyndrome | Living and working in Cammeraygal country
11 个月Absolutely true Nathan Wade. Most businesses do not differentiate themselves in any meaningful way which encourages customers to buy on price. It's worth the time to work out what our USP is so people can understand why they need to be buying from us. Thank you. I'd love to receive one of your cheat sheets for the adult personal development at work industry :)
I help small business owners create more Growth, Profits & Freedom by leveraging the power of Automation & AI.
11 个月The offer to provide industry-specific templates by commenting with one's industry adds a personalized touch, demonstrating your commitment to tailor-made solutions.
We Help YOU Retire with Confidence! | Executive Director, Branch Manager at Huffman Mayer Wealth Management Group of Wells Fargo Advisors
11 个月I have definitely learned a lot from your series and I’m appreciate all of the guidance you are providing. It’s pretty evident that your clients are benefiting from your knowledge.
Driving Business Growth Through Strategic Branding & Marketing for Leaders | Founder & CEO at Markman Media
11 个月Your insights on creating a standout difference in marketing are truly game-changing. Your cheat sheet provides practical strategies that can set any business apart.