?? The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING Point of Difference into the Marketing of a “CONSULTING BUSINESS”!
Nathan Wade
I Help Select Businesses to Achieve 2 Important outcomes ? Generate more leads within 90 Days ? Install a Game Changing Point of Difference. For more information, check out the video in my feature section below.
?? Generate Far More Leads!
?? Transform Your Leads into Sales!
?? Finally Charge What You’re Worth!
Welcome to part 3 of my 10-part series on "How to create an absolute standout difference in your sales and marketing".
Every Monday, Wednesday, and Friday, I'll share our most battle-proven industry-specific templates for instantly setting your business apart from the competition.
Look, 99.9% of businesses in your industry have absolutely nothing uniquely different about them. They all market themselves in exactly the same way and say the same boring things:
?? "We provide the best service and after-sales support" ?? "We’ve been in business the longest and are highly skilled" ?? "Our prices are competitive"
Blah blah blah… (yawn)
?? Here is the answer - are you sitting down?
After working with hundreds of businesses to make radical shifts in their marketing, we have discovered the formula for rapidly setting your business apart. The formula is:
We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).
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Here are examples from the Consulting Business Unique Selling Proposition Cheat Sheet:
Bonus Incentives:
Risk Reversal Options:
Increasing Purchase Frequency and Recurring Revenue:
Packaging Services for Expert Status and Revenue Growth:
?? To access the entire Consulting Business Cheat Sheet, simply add a “Yes Please” in the comments below and I’ll send it straight to you.
#CommentBelow ?? and #TransformYourMarketing with a #WatermelonStrategy! ??
??Making Transformation, Transformative Again ?? Unlock impact, growth, and resilience that stand the test of time ?? Elevating leaders to drive meaningful change with confidence, mastery, influence, and enduring impact
1 年Interesting post, Nathan Wade! The formula seems like a good starting point for developing a strong USP.
Agreed, the most successful businesses are those that are able to stand out from the competition and offer something unique.
Award-winning Lawyer | Resumption and Property Law Specialist | Keynote Speaker | Business Coach | Our clients achieve two outcomes ? a great understanding of their rights & what they can achieve ? great customer service
1 年This is a powerful strategy for setting businesses apart, Nathan. This comprehensive resource can be a valuable asset for businesses seeking to enhance their sales and marketing strategies.
Driving Business Growth Through Strategic Branding & Marketing for Leaders | Founder & CEO at Markman Media
1 年Nathan Wade, this is pure gold! The emphasis on creating a standout difference is exactly what every consulting business needs. Your insights on crafting an irresistible offer, bonus incentives, risk reversal, and strategies for maximising frequency and revenue are game-changers.
Organic Lead Strategist ? I help business owners do what they love with more clients. I can show you how to generate 1 -3 warm leads a week without spending a dollar on ads, <Organic Google Lead Generating Machine>
1 年Your post hits the nail on the head, Nathan. In today's competitive business landscape, it's more crucial than ever to differentiate yourself from the crowd. I'm eager to learn more about your approach and how it can help businesses in various industries achieve their marketing goals. Thank you for sharing these insights and inspiring businesses to think outside the box when it comes to their marketing strategies.