?? The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING Point of Difference into the Marketing of a “COACHING BUSINESS”!
Nathan Wade
I Help Select Businesses to Achieve 2 Important outcomes ? Generate more leads within 90 Days ? Install a Game Changing Point of Difference. For more information, check out the video in my feature section below.
?? Generate Far More Leads!
?? Transform Your Leads into Sales!
?? Finally Charge What You’re Worth!
Welcome to part 4 of my 10-part series on "How to create an absolute standout difference in your sales and marketing".
Every Monday, Wednesday, and Friday, I'll share our most battle-proven industry-specific templates for instantly setting your business apart from the competition.
Look, 99.9% of businesses in your industry have absolutely nothing uniquely different about them. They all market themselves in exactly the same way and say the same boring things:
?? "We provide the best service and after-sales support" ?? "We’ve been in business the longest and are highly skilled" ?? "Our prices are competitive"
Blah blah blah… (yawn)
?? Here is the answer - are you sitting down?
After working with hundreds of businesses to make radical shifts in their marketing, we have discovered the formula for rapidly setting your business apart. The formula is:
We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).
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Here are examples from the Coaching Business Unique Selling Proposition Cheat Sheet: This example is tailored towards a Wellness Coach…
Bonus Incentives:
Risk Reversal Options:
Increasing Purchase Frequency and Recurring Revenue:
Packaging Services for Expert Status and Revenue Growth:
By combining these bonuses, risk reversals, and recurring revenue models, you can create an offer that provides immense value to your clients, making the decision to invest in your coaching services a compelling choice.
?? To access the entire Coaching Business Cheat Sheet, simply add a “Yes Please” in the comments below and I’ll send it straight to you.
#CommentBelow ?? and #TransformYourMarketing with a #WatermelonStrategy! ??
This sounds like a great start for creating a point of difference in a coaching business. Thank you for sharing this, Nathan.
Taking care of unsold inventory of Technical and Telco products to free up cash, resources and space, whilst maintaining brand integrity
1 年Refreshing take on setting a business apart, Nathan. Adding unique value beyond the product, like exclusive content or satisfaction guarantees, can make a business stand out in any industry.
Organic Lead Strategist ? I help business owners do what they love with more clients. I can show you how to generate 1 -3 warm leads a week without spending a dollar on ads, <Organic Google Lead Generating Machine>
1 年Absolutely spot on! Your post got me thinking about my own business, and you're right; it's easy to get lost in the sea of similar messaging.
We love this idea! We think it's a great way to leverage your unique strengths and position your business as a leader in the coaching industry.
Codifying Your Unique Genius Into Powerful Visual Models | Founder of The Models Method | Speaker, Advisor & Author | Host of "The Wisdom Of..." Podcast
1 年I've been enjoying this series, Nathan! I think the templates you provide are beneficial and would help businesses stand out from the crowd.