The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING Point of Difference into the Marketing of a Local Business! ??

?? Generate Far More Leads!

?? Transform Your Leads into Sales!

?? Finally Charge What You’re Worth!

Welcome to part 8 of my 10-part series on "How to create an absolute standout difference in your sales and marketing."

Every Monday, Wednesday, and Friday, I'll share battle-proven industry-specific templates to set your local business apart from the competition.

Look, 99.9% of local businesses have nothing uniquely different. They all market themselves the same way, saying the same boring things:

• "We provide the best service and after-sales support."
• "We’ve been in business the longest and are highly skilled."
• "Our prices are competitive."

Blah blah blah… (yawn)

Here's the answer – are you sitting down?

After working with hundreds of businesses to make radical shifts in their marketing, we've discovered the formula for rapidly setting your local business apart:

• An IRRESISTIBLE OFFER
• BONUS INCENTIVES (that exceed the value of your service)
• RISK REVERSAL
• A FREQUENCY MAXIMISER
• A REVENUE MAXIMISER

We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).

Here are examples from the Local Business Unique Selling Proposition Cheat Sheet:

Bonus Incentives:

• Complimentary Service Trial: Offer a free trial of your services for a limited time to showcase your expertise.
• Exclusive Resources: Provide exclusive resources, such as guides or webinars, that add value beyond your standard offerings.

Risk Reversal Options:

• Satisfaction Guarantee: Guarantee customer satisfaction and offer a refund or replacement if expectations aren't met.
• Extended Warranty: Provide an extended warranty period to build trust and confidence.

Increasing Purchase Frequency and Recurring Revenue:

• Loyalty Program: Create a loyalty program where frequent purchases lead to discounts or exclusive perks.
• Subscription Services: Introduce subscription-based services for continuous value delivery.

Packaging Services for Expert Status and Revenue Growth:

• Showcase Expertise: Offer opportunities for clients to showcase their success stories through your business.
• Collaborate with Local Businesses: Develop partnerships with other local businesses for bundled services.

By combining these incentives, risk reversal options, and strategies to increase purchase frequency and develop recurring revenue, a local business can create an attractive and competitive offering that is hard to refuse. These suggestions should not only attract clients but also build a solid foundation for long-term loyalty and revenue growth.

To access the entire Local Business Cheat Sheet, simply add a "Yes Please" in the comments below, and I'll send it straight to you.

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