?? The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING Point of Difference into the Marketing of a Service Business!

?? Generate Far More Leads!

?? Transform Your Leads into Sales!

?? Finally Charge What You’re Worth!

Welcome to part 10 of my 10-part series on “How to create an absolute standout difference in your sales and marketing”.

Every Monday, Wednesday, and Friday, I'll share our most battle-proven industry-specific templates for instantly setting your business apart from the competition.

Look, 99.9% of businesses in your industry have absolutely nothing uniquely different about them. They all market themselves in exactly the same way and say the same boring things:

“We provide the best service and after-sales support”

“We’ve been in business the longest and are highly skilled”

“Our prices are competitive”

Blah blah blah… (yawn)

Here is the answer - are you sitting down?

After working with hundreds of businesses to make radical shifts in their marketing, we have discovered the formula for rapidly setting your business apart. The formula is:

An IRRESISTIBLE OFFER

BONUS INCENTIVES (that exceed the value of your service)

RISK REVERSAL

A FREQUENCY MAXIMISER

A REVENUE MAXIMISER

We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).

Here are examples from the Service Business Unique Selling Proposition Cheat Sheet:

Bonus Incentives and Risk Reversal Options:

1. Extended Service Warranty:

• Bonus: Offer an extended warranty or service guarantee for free, exceeding the standard terms.
• Risk Reversal: Assure clients that if they are not satisfied within a certain period, they get a full refund or additional services at no extra cost.

2. Complimentary Training or Consultation:

• Bonus: Include free training sessions or consultation hours related to your service.
• Risk Reversal: Promise to address any concerns or issues through personalised consultation, ensuring their needs are met.

Increasing Frequency of Repeat Purchases:

1. Subscription Plans:

• Offer subscription-based models for ongoing services with discounted rates for long-term commitments.

2. Loyalty Programs:

• Implement a loyalty program where clients earn points for each purchase, leading to discounts, free services, or exclusive offers.

3. Seasonal Promotions:

• Introduce seasonal promotions and discounts to encourage clients to use your services more frequently during specific times.

Recurring Revenue Products:

1. Maintenance Contracts:

• Offer maintenance contracts for ongoing support, ensuring regular revenue while providing continuous value.

2. Monthly Retainer Packages:

• Provide monthly retainer packages that include a set number of hours or services for a fixed fee.

3. Product Upgrades:

• Introduce upgraded versions of your service with additional features, encouraging existing clients to upgrade for a fee.

By combining these incentives, risk reversal options, and strategies to increase purchase frequency and develop recurring revenue, an equipment provider can create an attractive and competitive offering that is hard to refuse. These suggestions should not only attract clients but also build a solid foundation for long-term loyalty and revenue growth.

To access the entire Service Business Cheat Sheet, simply add a “Yes Please” in the comments below, and I’ll send it straight to you.

?? Want The Custom Checklist For Your Industry And Business?

Comment with your industry, and I'll send the tailor-made template straight to your inbox!

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