?? The ULTIMATE Cheat Sheet for Inserting a GAME CHANGING Point of Difference into the Marketing of an Equipment Provider!

?? Generate Far More Leads!

?? Transform Your Leads into Sales!

?? Finally Charge What You’re Worth!

Welcome to part 7 of my 10-part series on “How to create an absolute standout difference in your sales and marketing”.

Every Monday, Wednesday, and Friday, I'll share our most battle-proven industry-specific templates for instantly setting your business apart from the competition.

Look, 99.9% of businesses in your industry have absolutely nothing uniquely different about them. They all market themselves in exactly the same way and say the same boring things:

“We provide the best service and after-sales support”

“We’ve been in business the longest and are highly skilled”

“Our prices are competitive”

Blah blah blah… (yawn)

Here is the answer - are you sitting down?

After working with hundreds of businesses to make radical shifts in their marketing, we have discovered the formula for rapidly setting your business apart. The formula is:

An IRRESISTIBLE OFFER

BONUS INCENTIVES (that exceed the value of your service)

RISK REVERSAL

A FREQUENCY MAXIMISER

A REVENUE MAXIMISER

We're not talking about freebies or gimmicks. We're talking about making your business the obvious choice for your dream customers by solving their problems and providing so much value that the price seems cheap (no matter what you are charging).

Here are examples from the Equipment Provider Unique Selling Proposition Cheat Sheet:

Bonus Incentives:

• Complimentary Equipment Analysis: Offer a free comprehensive equipment analysis that covers areas not typically included in standard packages, such as personalised optimisation plans.
• Educational Resources: Provide a suite of high-quality, exclusive educational materials such as e-books, webinars, or courses on equipment optimization and expert handling.

Risk Reversal Options:

• Service-Level Guarantee: Include a service-level agreement that promises certain results or benefits within a specified timeframe, with stipulated compensation if the results are not achieved.
• Complimentary Trial Period: Give a one-month free trial of premium equipment services to demonstrate the value upfront.

Increasing Purchase Frequency and Recurring Revenue:

• Subscription-Based Models: Introduce a subscription model for continuous equipment services or access to exclusive insights.
• Retention Programs: Develop a loyalty program where frequent consultations or transactions lead to rewards or discounts on future services.

Packaging Services for Expert Status and Revenue Growth:

• Expertise Showcasing: Offer a platform for clients to showcase their expertise, such as a guest spot on a podcast or a feature in a newsletter.
• Partnership Opportunities: Develop strategic partnerships with other service providers or products, offering bundled services that benefit the client and introduce new revenue streams.

By combining these incentives, risk reversal options, and strategies to increase purchase frequency and develop recurring revenue, an equipment provider can create an attractive and competitive offering that is hard to refuse. These suggestions should not only attract clients but also build a solid foundation for long-term loyalty and revenue growth.

To access the entire Equipment Provider Cheat Sheet, simply add a “Yes Please” in the comments below, and I’ll send it straight to you.

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