The Ultimate Cheat Sheet to Google Algorithm Updates | The Estiva Times

Ever feel like your website is buried under an avalanche of online competition? Not able to make an effective strategy with regular Google algorithm updates??

Well, the problem is not Google algorithms. In fact, mastering Google's ever-evolving algorithm is key to ranking high and reaching your target audience potentially. Putting it simply, the trick is understanding the whys behind every Google algorithm.?

This SEO cheat sheet will help you know the ins and outs of Google Algorithms, and how to succeed with them in 2024.??

What Shapes the Google Algorithm?

Though there are ‘n’ number of factors that contribute to your ranking factors. Here is the rundown of some Google ranking factors that act as a key player in boosting page ranks:?

1. Content: Fresh, relevant, and high-quality content is still a king. Google pays special attention to your content. Hence, it is important to write user-oriented content for your website.??
2. Technical SEO: Ensure your website is mobile-friendly, fast-loading, and secure (HTTPS). Think of it as the foundation for a good user experience, which reduces lead bounce rates.?
3. Site Design: Before anything else, design is the primary thing to catch more and more eyes. Hence, it is important that your website relates to your business nature and improves navigation.?
4. Backlinks: High-quality websites linking to yours act as votes of confidence, boosting your credibility in Google's eyes.

The Google Update Cycle

Google keeps making minor algorithm updates daily. However, when it comes to core updates, these updates can be placed once to twice a year.?

Key Updates We Learned Moving from 2023 to 2024:

• Search Generative Experience
• Emphasize in E-E-A-T
• Personalization?in Content

Feeling the Impact?

Set up Google Alerts to get the latest core updates straightaway to your inboxes.?

Google is everywhere, other than Google. You can follow GoogleSearchLiason on X to get the latest updates and happenings by Google.?

Conquering over Google Algorithm: 7 Ultimate Steps

It's not rocket science, but creating a website that deserves to rank high. Simply put, if your content, products, and eventually overall website is user-targeted, solving users what they want.

So why won’t Google rank you higher??

1. Don’t Write Content, but Valuable content: Try to prioritize user needs with informative, engaging, and well-structured content. Avoid complete AI-written content, to increase personalization and reduce stuffing.?
2. The 80%-20% Rule: It is more important to give valuable information to a user coming, over promoting yourself again and again. Your content should have 80% of informational content, solving user’s key issues, and 20% of transactional content, to promote your brand.?
3. Beyond On-page SEO: Ensure a flawless mobile experience, fast loading times, and secure connections.?
4. Backlinks are the Must: Earn backlinks from relevant, and high-quality websites to bring authority, and authenticity to your website.?
5. Avoid Keyword Stuffing: Keywords are healthy; over-optimizing the content can decrease content quality. A healthy keyword density for any content is 1% to 3% of the word count.?
6. Embrace User Engagement: Encourage interaction by adding a comment or review section for users to indirectly interact with you.?
7. Call-to-Action: Use a proper call-to-action button in between or at the end of the content, to help users find you directly.?

Remember, Google updates its search engine algorithm frequently. Make sure you are ready for the next and manage your SEO strategy likewise to go hand in hand with Google updates. If you need more help, check out EstivaSoftech, to find out more about SEO for your brand.?