Ultimate Guide to Brand Positioning Strategy

What is Brand Positioning?

Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.

When a brand is viewed as positive, significant, and reliable by the consumer, it is effectively positioned.

You already have an identity, whether you like it or not, so making a brand positioning strategy will aid you in taking possession of your brand image in the market.

How to Create a Brand Positioning Strategy

Developing your personal brand positioning plan entails dipping into the nitty-gritty of your business and figuring out what you do best than anybody else. These stages will assist you in developing a brand positioning plan that is appropriate for your company.

Evaluate your recent brand positioning?

Begin by thinking about your prospective customers and characterizing who they are. Next, determine your goal, principles, and what sets you apart from the competition. Finally, evaluate your perceived value, as well as your existing brand profile.

Make a brand essence diagram

It's time to get involved in the essentials of what your brand represents to consumers once you've defined where it positions in the marketplace. A brand essence flowchart can aid in organizing these concepts, making them clear and straightforward.

The brand essence diagram has consisted of seven parts:

i) Characteristics??

ii) Advantages?

iii) Personality

iv) Source of Support and Authority?

v) what it expresses about the consumers

vi) How customers feel about it?

vii) Positioning?

Identify your rivals

After you've analyzed yourself, it's time to look at your competitors in the market through competitor analysis. To perform market research, you need to know about the rivals, and this research will assist you in determining what you can improve in your plan to obtain an advantage.

Determine your distinctive value proposition

Creating a distinct brand is mainly figuring out what helps you stand out and what serves best for your company.

Produce a positioning statement

Before drafting your positioning statement, consider the following four questions:

?? Who is your ideal client?

?? What is the category of your good or service?

?? What is the most significant advantage of your good or service?

?? What evidence do you have that this benefit exists?

You can then create simple but effective positioning statements.

Develop an emotional bond with potential customers and clients

Engaging with your prospects before pushing for the complex sale develops confidence and loyalty and gives customers a more rich experience about your company's brand.

A business's brand positioning empowers it to stand out from the competition. This distinction aids a company's brand image, value communication, and pricing justification.