?? The ultimate AI playbook

Hey, Game Changer! ???

How do you help marketers learn practical applications of AI in?when we're all still trying to figure it out?

Molly Bruckman and the Mutiny team's answer was to create Surv-AI-vor – a series of hands-on workshops and events lead by thought leaders and a challenge for a $10k grand prize.

It was so well received that they were able to generate $1.7M in pipeline with a 42x ROI!

[Watch the replay]

Here are 5 tactics you can use to replicate these results:

1. Think outside of the box: Tap into your audience's preferences – even outside of their 9-to-5. You might find trends, activities, or nostalgic shows that resonate with their specific age group. Use these ideas to fuel a campaign that is exciting, resonates with your audience, & aligns with your business goals.
2. Leverage partners & sponsors: No matter how large your business is, you don't have to do everything on your own. Think about leveraging partners and sponsors to mobilize your campaigns further and drive a higher ROI.
3. Find a source of 'knowledge': You can teach people anything you want... but you can't be the best teacher for every subject. It's important to recruit top specialists, thought leaders, and SMEs to support your audience's personal growth plus position your brand as a high-quality & trustworthy source of information.
4. Set stretch goals: Instead of setting goals that are a small reach but are totally achievable, define loftier goals. You're more likely to push harder to reach that bigger goal and exceed your initial expectations. You might not reach it but the end results will likely surpass those if you were to set conservative objectives.
5. Let data lead your follow-ups: You need to understand how you are collecting audience data before you get to the follow-up. For example, if you are hosting a virtual event, you should be embedding it on your website so you can collect more first-party data and understand your audience's journey.?

"We built all of Surv-AI-vor from scratch and the flexibility that Sequel gave us, embedded within that experience, was absolutely fantastic – plus the analytics we got back were critical for scoring." - Molly Bruckman

NEXT UP ON GAME CHANGERS

[Feb. 13th] Ross Simmonds , CEO & Founder of Foundation Marketing ?? Register here

[Feb. 20th] Jonathan Gandolf , CEO & Founder of The Juice (now AudiencePlus) ?? Register here

[Feb. 22nd] Maura Rivera , CMO at Qualified ?? Register here

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See you next week!