The Ultimate 10 Step Guide to Stress Free Events

Last week we talked about how to make sure you’re strategizing during your summer in order to make sure the next quarter’s event season is as stress free and seamless as possible.

We all know that Trade Shows are crazy by nature–what else could happen when you put hundreds of sales pros under one roof? But, what we also know is that they don’t need to be as crazy as they tend to be.

Let’s ditch the bad habit of waiting until the last minute to get everything set for a successful event. It’s time that this stressed out situation gets a chill pill in the form of planning ahead. If you follow these steps, you can easily have all your event plans squared away within two weeks of deciding that you’re going to the show.

The best part of this ten step program–you only really need to put in work on four of the steps!

One - Get your booth

The first and most important step–securing your space on the floor. Not every booth is created equal, but you can certainly make sure that even the smallest spot packs impact on the show floor. Once your square footage is set, you can start planning your presence.

Two - Set your budget

This is where most teams get it twisted. The booth space is a cost you’ll have regardless. Your budget should be focused on what will make that booth worth having. Remember–ROI needs an investment in order for return to happen.

Three- Be sure you have the basics

Get your team’s tickets set, make sure you know what vendors are in charge of what, set up with the conference organizers for your basic needs, and get ready to have the best event ever.

Four - Consult with F2B to handle the rest ;)

After a short consultation on your event and company, F2B Services’s team of experts will be able to show you technology solutions to complete your booth and elevate your event presence. Sick of static furniture serving only one purpose? Replace standard pop ups with dynamic LEDs. Feel like your brand needs a refresh? Choose from our suite of custom games, multimedia portfolios, or interactive overlays.

This is where the relaxation starts. Everything from here on out only relys on your creative vision being communicated to our team. We handle the hard work, and you show up to the show ;)

Five - Pick your technology

Choose from F2B’s flexible and modular suite of LED Kits and Interactive Kiosks, and go to the show worry free. The rental process includes a team of techs to oversee logistics, installation, support, and dismantle.

Six - Create your content

Take your team’s best content and send it to us. F2B’s team of expert content managers will treat your media for LEDs and Interactives. Need to create something from scratch? We can translate your ideas to the show floor.

Seven -Train the team on technology use

The biggest challenge exhibitors face when using technology is that they aren’t using it right. If they aren’t using it right, that ROI goes out the door. You need to know how to cue use of interactives and accompanying pitches with demonstrations, incentivize lead gen with games, or create photo worthy displays. Part of F2B’s expertise is education for your team on how to optimize your use of your booth.?

Eight - Show up with the right attitude

Attitude is key at in person events! Don’t be camped out behind a table on your phone–be open to educating and connecting with your peers. With everything taken care of and set up for you, the stress is off your team. Sales pros should be able to focus on what they do best–sell.

Nine - Experience the event stress free

Without the pressure of ensuring that booth logistics, setup, and maintenance are taken care of, your team is free to leverage the event properly. Network like champs, learn from the best, and enjoy what the show has to offer.

Ten - Go home with great ROI

The best part of showing up stress free is that no matter what, people will respond to your positivity. Your booth will stand out, and your sales team will shine. Using dynamic technology to educate and appeal to attendees is only half the battle. We admit, increased lead gen and increased message retention are the main benefits, but we like to think the real value comes from the strength of the connections you are able to form on the show floor.

Taking charge of your event strategy transforms the usual trade show chaos into a stress-free opportunity. Planning ahead ensures your team stays focused on engaging prospects and maximizing ROI.

With F2B Services' innovative tech solutions and expert support, your booth will not just attract attention but also forge lasting connections.?

Embracing this approach guarantees your next event will be efficient, productive, and deliver substantial returns for your business. So, ditch the last-minute scramble and step into your next trade show confidently prepared and ready to shine!

This edition of the LED Revolution was brought to you by our Marketing Manager, Megan. Megan Granett is an event evangelist and creature of creativity, bringing insights on how technology can make in person marketing more fruitful for all involved.