Ukraine; the SEE (effective B2B content) framework...

Today's edition of the Product-Led Storytelling Newsletter is different.

And the reason is simple ??

You must’ve heard of the recent happenings in Ukraine. It’s truly appalling and my heart goes out to everyone in Ukraine trying to escape the war or hoping for better.?

To us out here, here’s what we can do to show support:

• Donate to any of these organizations
• Quote and retweet this thread by Ahref’s CMO, Tim Suolo, using #UkraineUnderAttack to create awareness
• If you’re religious, keep them in your prayers

As a people-first community, I wanted today’s Product-Led Storytelling Newsletter to stay away from marketing and prioritize the realities before us.?

But this isn’t what you signed up for when you joined this growing newsletter community. So I’ll still leave you with ONE practical resource.

So here goes.

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The SEE (effective B2B content) Framework

Groovehq has one of the best B2B blogs on the internet.?

Their content marketing game is so strong it catapulted Groove to a $5M/year business in just 3 years.?

This graph shows their upward projection driven mostly through content:

Now, you might be wondering…

• “What’s the secret to Groove’s content?” and?
• “How do they manage to produce content that doesn’t just generate results, but a loyal fanbase and? reviews like this?”:

I’ll tell you.?

Groove uses what Jeremiah Ajayi, VEC’s Product-Led Content Strategist, calls the SEE framework. According to him, this framework lies at the heart of effective B2B content, meaning:?

“Content that educates or entertains a specific audience, shows them how to solve their problems, and is empowering.”

The SEE framework is at the heart of our unique Product-Led Storytelling approach. As you can imagine, by applying it, we also drive results like this:?

If you apply this framework, you too can:?

• Craft exceptional B2B content that answers the queries of your company’s prospects and existing customers,
• Go beyond impressions and traffic, and
• Fuel your brand’s demand gen engine by converting engaged readers into trial users directly.?

Here’s an overview of the framework with its many steps:

Looks overwhelming??

Don’t worry.?

Jeremiah was kind enough to detail how to Show, Educate, and Empower engaged readers by applying the SEE Framework to your B2B content execution.?

It’s all in the guide below.??

Learn how to craft effective B2B content with the SEE Framework

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That's all for today's edition.

Don’t forget to show your solidarity with those in Ukraine.?

Again, to do this, you can:?

• Donate to any of these organizations
• Quote and retweet this thread by Ahref’s CMO, Tim Suolo, using #UkraineUnderAttack to create awareness
• If you’re religious, keep them in your prayers

Thanks for reading.

And for being a member of this newsletter community.

Take care and see you next time,

-Victor.

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